This essay is by my brother, Sam.
In 2009, I had a life-changing encounter with a man named Dan; he was the top salesman at our company and left an indelible mark on my career. Dan was an impressive figure, standing at six feet four with a heroic build, fierce red hair, and striking green eyes. He possessed an air of confidence, always dressed impeccably, never seen with a loosened tie, even during late nights working on proposals. His crisp, white shirt occasionally had its sleeves rolled up, but he always exuded professionalism and ownership. People naturally gravitated towards him, stepping aside to listen to his words. Dan treated everyone with a warm smile and friendliness, be it the company president or the person serving us lunch at Subway. His positive attitude was unparalleled. Whenever asked how he was doing, his unwavering response was, “I have never been better”—and he genuinely meant it.
Then, one day, Dan received devastating news about one of his children, who passed away. He took some time off from work, but, upon his return, he walked into the building with his laptop in hand, his tie tightly knotted, and a radiant smile on his face. As we were close colleagues, I felt concerned and decided to visit his office that morning, closing the door behind me.
“How are you really doing?” I asked sincerely. “Is there anything I can do for you? I mean it, anything, just ask.”
With a grin, Dan replied, “You know, I’ve never been better,” tossing his empty Starbucks cup into a trash can across the room. I stood there in silence, processing his words.
“How?” I finally managed to ask. “How can you maintain such a positive outlook? How can you genuinely claim that you’ve never been better?”
Dan leaned in and spoke softly, capturing my full attention. “Listen carefully,” he began. “You don’t truly know anything about me or my life. You only think you do. Here’s something you must remember, and I won’t mention it again. Your attitude sucks. Frankly, I’m surprised they tolerate it here. Your attitude defines everything. It shapes your life. You think things are bad? Let me tell you, buddy, they could be a lot worse. A lot worse. You’re standing there, upset because a meeting didn’t go your way, dressed in your shirt and cheap tie. Well, go out and start digging sewers and tell me how much that meeting mattered today. And maybe, after digging sewers, you’ll get laid off and find yourself living in one, eating from a dumpster. You don’t know anything. So, listen up. When someone asks how you’re doing, there’s only one answer: ‘I’ve never been better.’ And you live your life as if it’s true because here’s the stone-cold truth — no matter how bad you think things are right now, they can always be worse. So, wake up and change your attitude. Right fucking now.”
With that, he leaned back in his chair, his smile returning as if nothing had happened. I stood there in stunned silence, my shirt drenched in sweat.
“I need more coffee,” Dan happily announced. “Care to join me? It’s on me. Sales always buys the damn coffee!”
We went to Starbucks in his new Mercedes, and while everything seemed unchanged for him, everything had changed for me. I realized I couldn’t fulfill Dan’s request within that job: so I mustered the courage to quit, eventually finding a position at another company. It was a terrifying move, as I had spent my entire professional career at the previous company.
As I was walking into the new office, the receptionist greeted me with a smile and asked how I was doing.
“I’ve never been better,” I replied, sporting a wide grin.
“Well, that’s a fantastic attitude,” she beamed. “You’ll fit right in here if you can maintain that!”
And so it went. I became the most cheerful and upbeat person in the company. Though I became the subject of jokes, I also became a beacon of hope for those feeling downtrodden. Unbeknownst to me, I’d joined a company on the verge of collapse, but, as things worsened, my attitude gained more attention. I rapidly climbed the ranks, despite lacking expertise in the company’s technology. Layoffs hit, one after another, but I survived each round despite being the most junior member. Perplexed, I asked my boss how this was possible.
“Well,” he explained, “During meetings to discuss layoffs, your name consistently comes up. You’re inexperienced and new to the company, making you the logical choice. However, each time, everyone decides you should stay. Your attitude is so positive that everyone wants you here. The president even said he’d prefer one average employee with a great attitude over five brilliant but gloomy experts. Attitude sells. So, you don’t have to worry. You’ll still be here long after I’m gone, until they turn off the lights, if you want to be.”
And so it unfolded. As things deteriorated, my promotions accelerated. Within 18 months, I became the senior member of the sales team. I became the face of the company’s improbable turnaround. And when things reached their breaking point (the turnaround effort was not enough), a friend offered me a job, and that very day, I walked out.
From my experience with Dan and the job after Dan, I developed a list of three priorities necessary for success in the workplace. Having spent considerable time in the business world, let me share these priorities:
- Firstly, your boss. Your number one priority is to make your boss look good. This is not a joke.
- Secondly, your company. Your top priority is to increase revenue. Following closely is improving profitability. These two priorities should guide your thoughts and actions.
- Finally, yourself. Your primary priority is to maintain an unwaveringly positive attitude, self-confidence, and the appearance of success.
The third item is crucial for your career and life. No amount of education or expertise surpasses its significance in most circumstances. An employee with average skills and a positive attitude holds greater value than five brilliant but unpleasant individuals. As pilots say, “your attitude determines your altitude.” Maintaining a positive attitude at all costs ensures your success, as surely as day follows night. Failure is not an option.
Since then, I’ve strived to adhere to these priorities. Where I succeeded, they brought me great achievements. Where I faltered, they resulted in failure and misery. Attitude stands as the foremost determinant of success in life. You must consistently exhibit a positive attitude, no matter the circumstances. Because it’s true—no matter how dire things may seem, they can always be worse. Your attitude will dictate how you navigate through it all.
If I could impart one thing to anyone, regardless of their stage in life, it would be to always display a positive attitude. It holds immeasurable power in the universe.

One wonders what he’d think of