“Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis” just appeared in the New York Times, but the whole thing seems imaginary: is there an actual crisis, outside the media narrative? Has Facebook seen an actual fall in monthly, weekly, or daily active users? The best the article can do is, “its pell-mell growth has slowed.” Slowing growth makes sense for a company with two billion people using it; all companies eventually reach market saturation.
To me, the story reads a lot like a media narrative that has very little to do with users’s actual lives. And I’ve been reading variations on “Why Facebook sucks” and “Why Facebook is doomed” for a very long time. It’s like the “Why this is the year of Linux on the desktop,” but for media companies.
Don’t get me wrong: I’m barely a Facebook user and I agree with much of the criticism. But what I do, anecdotally, is less significant than what users do and want to do. As always, “revealed preferences” are useful: every time someone uses Facebook, that person is implicitly showing that they like Facebook more than not and find it valuable more than not. Aggregate those decisions together, and we see that there is no crisis. Facebook continues to grow. I personally think people should read more books and spend less time on Facebook, but I’m a literary boffin type person who would say the same of television. Lots of literary boffin type persons have had the same view of TV since TV came out—you should read more books and watch less TV—but, in the data, people didn’t watch less TV until quite recently, when Facebook started to replace TV.
I think the conventional media sources, including the NYT, doesn’t want to confront its own role in the 2016 election—the relentless focus on Clinton’s email server was insane. What should have been a footnote, at best, instead saw nearly wall-to-wall coverage. We don’t want to acknowledge that most people’s epistemological skill is low. Why look at ourselves, when we have this handy scapegoat right… over… there?