Outliers and Blink — Malcolm Gladwell

The Gladwell coda and its problems can be seen in this passage from the introduction to Blink: The Power of Thinking Without Thinking: “The task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.” I add the emphasis because Gladwell is not actually making a very strong claim: he’s essentially arguing for maybe. In that respect he certainly succeeds, though if you’re not reading closely you might miss the caveat.

In finding rules for determining how, of all the situations in the world, which respond to a “blink” decision and which will fail with that approach, Gladwell can’t do much more than find some examples, leaving a vast space unmapped. I don’t necessarily mean this as negative criticism: it is, rather, a description of the Gladwell technique that can very easily morph into a weakness if one is not aware of it going into his books. I treat his output as a single unit because there is far more unifying them in terms of style and content than not: they all collect anecdotes and research studies and combine them to form ideas that seem intuitive once you hear them and yet skew towards the quirky. His recent articles for the New Yorker use the same technique. He then divides these subjects into loosely linked chapters.

Gladwell gives examples of where what we claim to want or think want doesn’t match what we actually do, or what we actually seek out. As he says in Blink, “We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.” He’s right, and he’s probably a bit too quick to accept explanations that have been published in peer-reviewed journals, rather than examining them with the skepticism appropriate to any effort to prove cause and effect. To me, however, the storytelling claim borders on obvious, but I like the succinct formulation he gives as well as the examples, which seem to back up his idea, though one could just as easily, say, cite the Bible, or any number of mythological and religious explanations for the cosmos that developed before science got started in earnest a few centuries back. In Northrop Frye and the Phenomenology of Myth, Glen Robert Gill writes that

Frye’s encounter … with the work of Oswald Spengler, a philosopher who observed mythic patterns in history, was ‘the first of several epiphanic experiences which turned vague personal ambitions into one great vision…

One might say something similar of Gladwell, who observes patterns that are not quite mythic but take on an almost mythic scope of destiny in parts of his book, which balances on the idea that we’re shaped or even determined by culture and experience and yet still have to work incredibly hard to achieve mastery. He is never overcome by that tension, but it’s a persistent background hum: if it takes 10,000 hours of practice to achieve mastery, then what can we say of Bill Gates, Bill Joy, and Flom, all of whom had opportunity to work incredibly hard? And what do we say of people who expand the scope of their opportunity to make it greater than it was? To that Gladwell has few answers, and it seems one of the overlooked sections in his drive to create narrative coherence—which might be another word for “mythic pattern”—out of what appears to be chaos.

Gladwell also has a clever shtick: if you discount his specific examples, the general principle might still hold, and if you discount his general principle, the specific examples might still be of interest. For example, a section in Outliers: The Story of Success about why Asian countries tend have students who score better on the math portions of international exams explains that seemingly innate ability as a cultural gift because Asian countries have traditionally built and maintained rice paddies, where you have to work at them virtually every day to get rice, while Western countries tended to farm, where you worked like a dog during planting and harvesting season but otherwise lounged. The point you’re supposed to take is that Asians aren’t innately good at math, which I buy, but that they tend to work harder at it in many cases, which I also buy. The problem is that I’m not so convinced that rice paddy work is necessarily the catalyst for this: what if some other cultural or political marker is the actual truth? Gladwell doesn’t sufficiently rule out alternate causes.

Even if one accepts the rice paddies explanation, Gladwell doesn’t go on to the other obvious inferences. Shouldn’t students in Asian countries excel not just at math, but at virtually every topic in school? They do, or they seem to. But then one should ask why, historically, most Asian countries with the exception of Japan haven’t industrialized at the rate of Western countries; if they’ve been exposed to Western technologies for centuries and are so industrious, why has the world taken the larger shape it has? Those questions lead one in the direction of Jared Diamond’s famous Gun, Germs, and Steel (answer: colonialism; oppression; luck) and Gregory Clark’s A Farewell to Alms (answer: evolutionary cultural (and perhaps biological) success), but Gladwell doesn’t go there: he stays in the “Asians are good at math” rice paddies idea rather than exploring the limits and consequences of what he says.

In other words, the situation is more complex than it’s presented. Gladwell’s specific examples might not hold to explain the general principle. But that principle might still stand. And it’s got a great tagline in this case: “No one who can rise before dawn three hundred and sixty days a year fails to make his family rich.” That might be true, or mostly true, or true enough that believing it is much more likely to make your family rich than not believing it.

In Outliers, Gladwell puts a different spin on the bigger pictures, writing that:

The people who stand before kings may look like they did it all by themselves. But in fact they are in variably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways that others cannot.

Let’s unpack that idea for a moment. If you stretch Gladwell’s comment in one direction, he’s completely right: people who are successful by conventional materialistic or intellectual measures benefit from being born into the industrialized world. If I’d been born into the dwindling stock of indigenous peoples, I’d be highly unlikely to be writing this at the moment. Furthermore, if I’d been born five hundred years ago, I’d almost certainly not be writing this because I’d probably be a peasant hoeing tubers or something to that effect. At the same time that Gladwell writes about how cultural advantages allows people to succeed, however, he doesn’t emphasize the people who don’t succeed despite all the cultural advantages in the world: the people who are born rich and privileged and end up drug addicts or moochers or whatever. Why do some people show great resilience in terrible circumstances while others fail to thrive in opulence? If I had definitive answers to that question, I’d have solved many of the worlds questions, but I think this paragraph nonetheless demonstrates that “hidden advantages and extraordinary opportunities and cultural legacies” are not the whole story. Gladwell doesn’t say they are: but he implies it strongly enough that it’d be easy to come away with that impression. It matters where we grow up, as he argues, but what could matter more is how far we go with what we’re dealt.

Gladwell can also contradict himself. On page 42 of Outliers, he says “You can’t be poor [and have time for the 10,000 hours it takes to master complex skills], because if you have to hold down a part-time job on the side to help make ends meet, there won’t be time left in the day to practice enough.” On page 117, he tells the story of Joe Flom, a poor boy who grows up to be a name partner at one of the world’s most prestigious and wealthy firms. He says of Flom’s background that “After school, he pushed a hand truck in the garment district. He did two years of night school at City College in upper Manhattan—working during the days to make ends meet—signed up for the army, served his time, and applied to Harvard Law School.” So which is it: if you’re poor, you don’t have time to practice and you’re likely to remain poor, or it’s possible to work your way up? Neither and both, of course, because the world isn’t as definitive as either version would have you believe.

These problems do not make Gladwell worthless, and if you’re aware of them you can still learn to think better while not succumbing to potentially fatuous stories. I’ve cited his story about the conception and execution of the Herman Miller Aeron chair several times. But I suspect most of Gladwell’s millions of readers aren’t reading with the critical eye they need; they’re being taken in, repeating whatever he says, and thinking they’ve got gold. Not everyone is so taken—Megan McArdle notes some problems with Gladwell stories too, as she writes here—but I suspect many are.

I would put Gladwell in the same category as Geoffrey Miller and his books The Mating Mind and Spent, or as Freakonomics: read them, but with care, and without being ready to accept everything they claim. Of course, that basically describes what educator-types call “critical reading” anyway, but some books demand it more than others because of the extravagance of their claims against the paucity of their evidence.

One other thing I wonder about is the story of Gladwell’s success: his books have been bestsellers for years, which indicates that 1) bestsellers have random properties or are simply random, which I suspect to be the reason behind Harry Potter’s success, or 2) he taps into some non-obvious social need or desire. In his case, if the answer is number two, maybe people like his books because he’s good at connecting abstract data to stories; popular television shows are, well, popular, while math journals tend to find a niche audience. People like stories, and when you combine ideas with stories, the ideas are often more memorable. I don’t think Gladwell’s books will endure, however, and he might be an example of the tendency I posited in Literary fiction and the current marketplace: nonfiction has a shorter shelf life than fiction because it’s easier for the state of the art to advance.

In the end, however, I’m a hypocrite too: the paragraph above indulges in the same Gladwell-like speculation that I’m criticizing. But I also take more care to make the uncertainties in the stories I tell clear, rather than covering them up. When you read Gladwell—and it appears that you or someone you know will—don’t necessarily believe it all and look for the potential holes in the arguments. Still, you’ll find many rich anecdotes and strange new ways of looking at the world. With those rewards, the risk of Gladwell is relatively low, especially because reading him is so easy. For all his problems, Gladwell is very good at extending the range, if not the precision, of your intellectual vision.

The Writer’s Notebook: Craft Essays from Tin House

I rather liked the eclectic material in Writers on Writing: Collected Essays from The New York Times and its sequel; many of the short essays didn’t impart, but they fascinated because of the range of their concerns and how appropriately well written they were, whether about people who always ask authors where they get their ideas, or what kind of typewriter/computer/paper/pen they use, or the importance of avoiding cliché. The subjects stay with me even when I haven’t read the novels of the authors writing, and the collections stay with me because they’re often enough correct in their descriptions of problems if not always their conclusions that they made me evaluate writing anew. Yes, some specimens had apparently either been written for the money or because the author had nothing else to say, but at eight hundred or so words each they were easy enough to skip. Word limits also have the benefit of forcing the author to be concise, logorrhea being an occupational hazard for many.

Given that, I went into The Writer’s Notebook with sympathy in mind. Its contents have the benefits and drawbacks of length: Matthea Harvey’s “Mercurial Worlds of the Mind” is clever, but a sharp editor might have cut the section on what 2-D versus 3-D means. Her opening metaphor is clever but overly broad: “Trying to write about imaginary worlds is like breaking a thermometer in a classroom, then trying to collect the little balls of mercury that go shooting off under the desks, down the hallways.” Maybe: but I don’t get the impression that’s how Tolkien felt as he invented Middle-earth, as the myths of Lord of the Rings feel built and layered, rather than chased down. In my own world-building efforts, I don’t at all feel like I’m chasing mercury.

Despite the first sentence, Harvey’s essay works. Someone must have told many of these writers that you have to start with a bang even if its decibel level doesn’t correspond to accuracy. For example, Tom Grimes’ “There will be no Stories in Heaven” is about how fiction uses time, but his lead says, “To me, we read and write stories for a simple reason: we all die.” Good thing his first two words qualify all of what follows! Despite the off note at the beginning, his essay works, and so does Harvey’s; she shows that what one must do to build fantastic worlds is not so different from what one must do to build a “realistic” one. You need rules, size, and so forth; each of those subjects could be an essay unto themselves. When you’ve finished Harvey, Stanislaw Lem’s Microworld’s is the next logical step.

Elsewhere, Margot Livesey’s “Shakespeare for Writers” might be shallow for those who’ve read John Updike on the Bard, but it still examines Shakespeare from the structure standpoint much criticism leaves out by asking, for example, why so much of Shakespeare makes implausible leaps of character and plot yet gets away with it. As she writes:

In A Midsummer Night’s Dream the drug-induced affections of the lovers seem, in depth and passion, very similar to their real feelings. Motivation is often left out and provided, or not, by the actors and, of course, by the readers and viewers.

Why? The audience doesn’t have to ask the question, but the writer must, and maybe the real lesson, for the writer that language excuses all else; Livesey quotes some of the many, many examples of where Shakespeare nails speeches through elaborate, figurative language. The idea of language excusing all else brings me back to Henry James, since I didn’t love Portrait of a Lady because its plot was empty even if its language was vacuous. Shakespeare’s plots usually charge like cavalry. But they don’t overturn feelings, and they don’t override each characters’ interiority. Livesey’s essay explains how, and if I could summarize it, I would.

The Writer’s Notebook continues a conversation about aesthetic form, meaning, and creation that’s lasted for centuries if not longer; they are a small effort to map an infinite space and discuss the fundamental choices writers must make: where to revise; whether one should organize a story around a “clock” or time period; how to use language; historical influence; and more. Some might not be finding new space so much as configuring what we already have. Anna Keesey’s “Making a Scene” uses the terms “outfolding” and “infolding” to describe how a writer can primarily move forward by dialog and action or by interior thoughts, respectively, with Hemingway and Virginia Woolf as examples. The line isn’t perfectly clear, and the point about how things happen either within or outside a character has been made in various ways before, but I’d never seen it articulated so well.

Collectively, many essays from The Writer’s Notebook are also keeping an eye on one’s back, toward how history affects or should affect writers and how genre and literature aren’t as separate as they appear. None are so gauche as to come out and say either point, but it’s there, lurking beneath them, because for a writer, who cares if one is writing capital-L Literature? You’re always in pursuit of whatever works, and if works, maybe it is, or will become, Literature, which is fundamentally about stories, how we tell stories, and how we listen to them.

The Writer's Notebook: Craft Essays from Tin House

I rather liked the eclectic material in Writers on Writing: Collected Essays from The New York Times and its sequel; many of the short essays didn’t impart, but they fascinated because of the range of their concerns and how appropriately well written they were, whether about people who always ask authors where they get their ideas, or what kind of typewriter/computer/paper/pen they use, or the importance of avoiding cliché. The subjects stay with me even when I haven’t read the novels of the authors writing, and the collections stay with me because they’re often enough correct in their descriptions of problems if not always their conclusions that they made me evaluate writing anew. Yes, some specimens had apparently either been written for the money or because the author had nothing else to say, but at eight hundred or so words each they were easy enough to skip. Word limits also have the benefit of forcing the author to be concise, logorrhea being an occupational hazard for many.

Given that, I went into The Writer’s Notebook with sympathy in mind. Its contents have the benefits and drawbacks of length: Matthea Harvey’s “Mercurial Worlds of the Mind” is clever, but a sharp editor might have cut the section on what 2-D versus 3-D means. Her opening metaphor is clever but overly broad: “Trying to write about imaginary worlds is like breaking a thermometer in a classroom, then trying to collect the little balls of mercury that go shooting off under the desks, down the hallways.” Maybe: but I don’t get the impression that’s how Tolkien felt as he invented Middle-earth, as the myths of Lord of the Rings feel built and layered, rather than chased down. In my own world-building efforts, I don’t at all feel like I’m chasing mercury.

Despite the first sentence, Harvey’s essay works. Someone must have told many of these writers that you have to start with a bang even if its decibel level doesn’t correspond to accuracy. For example, Tom Grimes’ “There will be no Stories in Heaven” is about how fiction uses time, but his lead says, “To me, we read and write stories for a simple reason: we all die.” Good thing his first two words qualify all of what follows! Despite the off note at the beginning, his essay works, and so does Harvey’s; she shows that what one must do to build fantastic worlds is not so different from what one must do to build a “realistic” one. You need rules, size, and so forth; each of those subjects could be an essay unto themselves. When you’ve finished Harvey, Stanislaw Lem’s Microworld’s is the next logical step.

Elsewhere, Margot Livesey’s “Shakespeare for Writers” might be shallow for those who’ve read John Updike on the Bard, but it still examines Shakespeare from the structure standpoint much criticism leaves out by asking, for example, why so much of Shakespeare makes implausible leaps of character and plot yet gets away with it. As she writes:

In A Midsummer Night’s Dream the drug-induced affections of the lovers seem, in depth and passion, very similar to their real feelings. Motivation is often left out and provided, or not, by the actors and, of course, by the readers and viewers.

Why? The audience doesn’t have to ask the question, but the writer must, and maybe the real lesson, for the writer that language excuses all else; Livesey quotes some of the many, many examples of where Shakespeare nails speeches through elaborate, figurative language. The idea of language excusing all else brings me back to Henry James, since I didn’t love Portrait of a Lady because its plot was empty even if its language was vacuous. Shakespeare’s plots usually charge like cavalry. But they don’t overturn feelings, and they don’t override each characters’ interiority. Livesey’s essay explains how, and if I could summarize it, I would.

The Writer’s Notebook continues a conversation about aesthetic form, meaning, and creation that’s lasted for centuries if not longer; they are a small effort to map an infinite space and discuss the fundamental choices writers must make: where to revise; whether one should organize a story around a “clock” or time period; how to use language; historical influence; and more. Some might not be finding new space so much as configuring what we already have. Anna Keesey’s “Making a Scene” uses the terms “outfolding” and “infolding” to describe how a writer can primarily move forward by dialog and action or by interior thoughts, respectively, with Hemingway and Virginia Woolf as examples. The line isn’t perfectly clear, and the point about how things happen either within or outside a character has been made in various ways before, but I’d never seen it articulated so well.

Collectively, many essays from The Writer’s Notebook are also keeping an eye on one’s back, toward how history affects or should affect writers and how genre and literature aren’t as separate as they appear. None are so gauche as to come out and say either point, but it’s there, lurking beneath them, because for a writer, who cares if one is writing capital-L Literature? You’re always in pursuit of whatever works, and if works, maybe it is, or will become, Literature, which is fundamentally about stories, how we tell stories, and how we listen to them.

Product Review: Kinesis Advantage ergonomic keyboard

(Note: The original review is below, but I’m adding this addendum because I’ve started using the Kinesis Advantage as my primary keyboard. Regular keyboards now feel cramped and uncomfortable for extended use, and although my review is mostly positive, over time the Advantage has received the greatest accolade of all: it’s the keyboard I prefer to use.)

Two kinds of people are likely to want the Kinesis Advantage Keyboard: efficiency freaks and repetitive stress injury (RSI) sufferers. The Advantage is an unusual beast that promises a better keyboarding experience than conventional, flat keyboards. Does it? I firmly answer maybe, although enough people swear by them to make me think that, if nothing else, those with wrist pain or repetitive stress injuries benefit from the placebo effect if nothing else. There are two major barriers to using the keyboard: the first is retraining, which can be overcome relatively quickly. The second is the $300 retail price.

Still, once one adapts, typing becomes fun, like learning a secret. The Advantage’s curves remind one of advanced spaceship controls from a science fiction movie, as this manufacturer-provided picture demonstrates:

The Advantage; this image was provided by Kinesis.

The Advantage.

Initial impressions and adjustments

I learned to touch type in sixth grade using Mavis Beacon teaches typing and remember the many frustrating hours spent struggling to learn while knowing that process would pay off. The Advantage makes you a beginner again, although learning was considerably easier than last time and the user’s manual wisely states that “Many new users of Kinesis contoured keyboards believe it will be difficult to adapt.”

It’s not hard, but it will take at least an hour of practice before you become proficient enough to use the keyboard regularly. For the first few days, my words per minute dropped precipitously. Yet I also discovered new things about the way I type, like that I tend to use my left index finger to hit “c.” This is a major problem on the Kinesis advantage because it’s virtually impossible to touch type and still use the index finger for that key. Even now, about half the time I come to a word with “c” in it, I get a “v,” instead; in this sentence, for example, I first wrote “vome.” A friend who tried the Kinesis didn’t have that problem, however, so it’s probably an issue unique to me.

The instincts of so many years of typing on standard keyboards are not broken in a week. This isn’t surprising given how long they’ve been ingrained. But an evening of steady practice was enough to become more or less proficient in everything except the aforementioned “c” key, which is located in a deep well where I couldn’t reach until I developed the necessary muscle memory through practice. By the start of week two, however, I was quite fast. Now I write this on my usual Unicomp Customizer and my hands feel strangely cramped, as if my fingers are constantly running into one another and I’m forced to use too small a space. This might simply show the power of adaptation and familiarity—themes I’ll return to later.

One nice feature of the Advantage is obvious from the start: Macs are first-class citizens out of the box, and no keyboard remapping is needed. As described below, a properly labeled command key is even included.

Ergonomics

The Advantage forces you to have better ergonomic posture; it’s hard at first, then it gets easier as time goes on. One’s forearms are almost forced to rest on the arm’s of a well-adjusted chair. One’s hands are spread wide, and the thumbs don’t arch as they naturally do on a standard regular keyboard. The thumbs are also used for a wider array of tasks, since the backspace, enter, and regular space characters are also driven by the thumbs. This distributes the keyboard load across one’s fingers.

The major downside of this “spread” keyboard design is that I found it difficult to reach some keys, including page up, page down, hyphen, and equals. Perhaps not coincidentally, they’re also keys I use more rarely than major keys, so I might simply have needed more time. Some key combinations, like the one for an em-dash, were a major pain at first. This is especially surprising because I’m a tall person with relatively big hands; women with small hands might find reaching some keys more difficult than me.

I also found it easier to sit with a straight back while using the Advantage. This might have been easier for me because I use a Humanscale keyboard tray that’s infinitely adjustable within about a six inch range, making finding the right level for the keyboard easy.

Tactile feel

As discussed in my post on More words of advice for the writer of a negative review, it’s hard to disentangle familiarity from genuine superiority; for example, some of Malcolm Gladwell’s work regarding the initial reaction to the Herman Miller Aeron Chair and the well-known negative response to Stravinsky’s The Rite of Spring are reactions to things that are novel rather than bad. That being said, I still prefer the buckling springs that give the Unicomp Customizer and IBM Model Ms their bounce and unique feel.

Still, the Kinesis uses very nice Cherry MX Brown keyboard switches, which offer tactile feel superior to cheap keyboards that use rubber dome switches (the linked article explains more about what this means):

The tool used to remove keycaps is at the upper right; putting Mac-labeled keys on was easy.

The tool used to remove keycaps is at the upper right; putting Mac-labeled keys on was easy.

(Notice too the plastic device on the keyboard: that’s a key swapper included in the package, which allows one to immediately put a “command” key appropriate for Macs on the board. That’s a considerable improvement over Unicomp, which requires that one call to receive the appropriate caps.)

The Cherry switches are also considerably quieter than buckling springs, making the Advantage usable in group working environments. Attempting to use a Customizer for extended periods of time with others in the room probably won’t result in those others using the keyboard to forcefully silence its owner.

Overall, the Advantage has excellent keys.

Warning for programmers

In the default configuration, the brackets—[ and ]— and curly brackets—{ and }—are located in difficult-to-reach spots on the lower right side of the keyboard, necessitating a long stretch of the fingers. As such, almost anyone who does a fair amount of coding will want to remap the keyboard to make those keys easier to reach.

Durability

In the weeks I used mine, I saw no change in the keyboard. Although it’s made of plastic and not nearly as heavy as the Customizer, the Advantage feels sturdier than most original equipment manufacturer (OEM) keyboards. If any readers have used an Advantage for an extended period of time and would like to leave comments about their long-term durability, please do so.

Do repetitive stress injuries from keyboard usage actually exist? …

In a discussion about an article called “The World’s Greatest Keyboard,” some posters at Hacker News cited impressive evidence against RSI as being real; for example, one linked to John Sarno’s The Mind-Body Prescription, including this document summarizing his work. Another poster said that “There was a majority physical component [to his RSI problems] — actually using the mouse was much, much more painful — but there was also a psychological component. I suspect that this was anticipatory tension or somesuch, similar to a flinch response.” Another poster cited this series of posts about curing himself of RSI problems through psychology modification. There were also recommendations for this Trigger Point Therapy Workbook.

Given that testimony, as well as those who say the Advantage alleviated their pain problems, I’m not sure what to believe. I recall reading about studies that have found improved productivity among office workers when researchers increased or decreased lighting, or when researchers raise or lower temperatures. The theory is that workers aren’t necessarily more productive in higher or lower temperatures, but rather that they subconsciously respond to changes that show management is paying attention to them. By the same token, people with RSI problems might respond to keyboards like the Kinesis Advantage chiefly because they think that it will help them and because they have read accounts like the ones on Hacker News that claim improvement. This isn’t necessarily a bad thing: just because something happens in your head thanks to belief doesn’t mean it isn’t real.

… And assuming RSI injuries exist, will the Advantage fix them?

The existing research on the Kinesis Advantage is positive, but I’m not sure that any of the study designs I’ve found eliminate the placebo effect. For example, An evaluation of the ergonomics of three computer keyboards (2000) finds that “fixed” designs” like the Microsoft contoured keyboard “promoted a more natural hand position.” But the conclusion states that “the FIXED design has the potential to improve hand posture and thereby reduce the risk of developing cumulative trauma disorders of the wrist due to keyboard use.” Right. But does it actually improve such disorders? Tough call.

Another study, An ergonomic evaluation of the Kinesis ergonomic computer keyboard, found that:

Electromyographic data analysis showed that the resting posture on the Kinesis Ergonomic Computer Keyboard required significantly less activity to maintain than the resting posture on the standard keyboard for the flexor carpi ulnaris and the flexor digitorum sublimis. Furthermore, the Kinesis Ergonomic Computer Keyboard reduced the muscular activity required for typing in the flexor carpi ulnaris, the extensor digitorum communis. and the flexor digitorum sublimis.

Just because the Kinesis keyboards reduce stress on some body parts doesn’t necessarily mean you’ll automatically see a reduction in RSI issues. Both studies also come from the journal Ergonomics, which is still publishing, they appear to be reputable.

Another study, An assessment of alternate keyboards using finger motion, wrist motion and tendon travel (2000) is much more limited in scope and finds that Kinesis-style designs reduce tendon travel. But the “so what?” factor applies here too. “An assessment of alternate keyboards,” however, does not gender differences in the tendon travel, which is of interest because I still wonder if people with small hands would find it harder to type on the Advantage—perhaps the greater male tendon travel makes reaching unusual keys easier.

These studies do show, however, genuine differences in the physiology of keyboard usage. Consequently, people suffering from RSI issues should try the Advantage if they can afford it.

A word on price and productivity

No review can fail to mention the $300 price for an advantage. That’s obviously a lot of cash relative even to other high-quality keyboards. But compare the price of the keyboard to other good equipment: an Aeron chair is usually over $800, and a computer/monitor combo can still cost thousands. Relative to those kinds of price, the keyboard isn’t that expensive; as Dan Ariely demonstrates in Predictably Irrational, what we think of as a “reasonable” price very much depends on the anchors to which we compare. With anchor prices of $10 – $20 lousy rubber dome keyboards from major office supply chains as our point of comparison, we’re anchored to the wrong point.

A keyboard like an advantage or Customizer can easily make up for loss productivity if people are suffering from RSI injuries. A top programmer, consultant or lawyer might be worth hundreds of dollars an hour; not being able to work optimally because of keyboard design could cost vastly more than the keyboard itself and the retraining time necessary. Lisp hacker Bill Clementson raves about his Advantage, for example.

The treatment alternatives for RSI, like physical therapy, are also expensive, and far more expensive in both time and money terms than $300. For such people, the Advantage isn’t just cheaper in dollar terms—it could practically be a bargain.

In the introduction, I mentioned that efficiency freaks might find the Advantage faster because might be possible to type faster on an Advantage than on a traditional keyboard. Unfortunately, I can’t gauge whether this is true based on my experiences so far: by the end of the review period, I still typed slower than I had previously. Mistakes are a large part of my present slowness, especially when I’m hitting arrow keys along with backspace and/or return. Typing speed usually isn’t that important to me, however: I already type in the 50 word per minute range but think considerably slower. The track might let a train go 200 miles per hour, but if the train only goes 40, who needs the quality tracks?

That being said, if I were able to type for longer periods of time without hand fatigue, or if I were able to type with consistently fewer errors than I would on a normal keyboard, the price of an Advantage would quickly become irrelevant. But just learning whether that’s possible would take far longer than a few weeks.

Final thoughts

Despite its name, the Advantage is clearly going to be a minority taste. It’s hard to imagine many people choosing it unless they’re already experiencing fairly serious carpal tunnel or other problems. Although one can begin to touch type relatively quickly, even after a few weeks sometimes hit the arrow keys when I mean to hit letters on the bottom left of the keyboard, or vice-versa. The length of time necessary to become a fast typist again means that most will never try to make the investment because it probably won’t be worthwhile for them.

Still, enough people find the Advantage of value to keep Kinesis in business: the user manual says that Kinesis keyboards have been used commercially since 1992. In addition, the back of the Advantage says it was assembled in the United States, which is an impressive feat even among expensive products. If I did suffer from RSI problems, I would certainly try a Kinesis Advantage, although I might buy it from eBay rather than directly from a store: as of this writing, a few are available, all for less than $200. If you use a keyboard for eight hours a day almost every day, the price of retraining becomes incidental relative to the importance of being able to work comfortably.

The ultimate test of a keyboard is whether one chooses to use it on a day-to-day basis. In my case, I’m going back to the Customizer for the time being. But if I had the $300 handy, I’d probably be ordering one to see what happens after a couple months, rather than weeks, of usage. The promise of greater efficiency is a strong lure for me, but not strong enough to part me from the Customizer.

Yet.

EDIT: I wrote a long post on what I think of the the Kinesis Advantage, Unicomp Space Saver, and Das Keyboard two years later.

EDIT 2: There’s a worthwhile Hacker News discussion into the Advantage, among other things; sometimes HN will generate thousands of visitors who leave virtually no comments, because they comment on HN itself. Anyway, the top two comments say the Kinesis Advantage is quite durable, and both report that they’ve keyboards for more than ten years. One says Kinesis will repair keyboards that have been caught “drinking” soda. Taken together, they allay the longevity worry, especially if Kinesis offers service. It would be a major bummer to have to re-buy a $300 keyboard every five years because it broke, but it sounds like $300 also buys you high-quality keys that can take a lot of clacking.

EDIT 3: As of May 2014, I’m still using the Kinesis Advantage I bought in 2009. I did clean the entire board a couple months ago. I can still use normal keyboards but prefer not to. By far the most interesting recent keyboard release is the CODE Keyboard, which uses much quieter switches than the IBM Model-M-style keyboards. I have one that I use for business-related phone calls. In order of preference I like:

1. The Kinesis Advantage;

2. The Unicomp Ultra Classic (this one is too loud to use when others are around, and I’ll also note that Unicomp re-named the board I originally reviewed);

3. The CODE Keyboard (which is quiet while still being very good).


Note: The review unit was provided by Kinesis and returned to the manufacturer after this review was written.

Road Dogs — Elmore Leonard

I’m very much on the record as an Elmore Leonard fan, but his newest novel, Road Dogs, reminds of me of Mr. Paradise, and not in a flattering way: they both strain a bit too hard and don’t come together as well as they should.

That’s an unfairly vague statement. But I can’t easily find a place to situate it in the text of Road Dogs. Plot points might provide assistance: bank robber Jack Foley of Out of Sight fame gets off thanks to his cellmate Cundo Rey, meets the beautiful Dawn Navarro, and implicitly agrees to participation in whatever scheme Cundo has, presumably involving A Simple Plan-levels of money.

The convoluted plot explanation in this New York Times review by Janet Maslin shows the futility of trying to write succinctly about an Elmore Leonard novel, as tracking the array of motives and ideals behind each character is one of the many pleasures his novels give; they are practically a master class in plot, which might be in part what makes them so real. Each character is (mostly) rational in a different way; the characters don’t make wildly implausible leaps and evolve in a way that’s realistic and yet surprising.

Most of the time, anyway. The setup for Road Dogs sounds good, but I kept thinking: would Foley really go along with the game, knowing that he’s likely to be played? When he sleeps with Dawn—too early in the plot—does the premonition of ill consequences with Cundo reverberate. Would Foley let Dawn’s hustle—pretending to be a mystic or medium—go on, knowing it was silly? Maybe all three are unfair, or silly, but they seem character violations, which are especially surprising in a writer who so seldom commits them, whose characters breathe like your roommate, or the guy you knew from high school who got sent up for weed, or whatever. Jack Foley did in Out of Sight. In this novel, Cundo sees him as I did in Out of Sight while they pass time in prison:

The way I see you, Jack, you smart, you can be a serious guy, but you don’t like to show anything is important to you. You here, you don’t complain—not anymore—you could be an old hippie living here. You get your release . . . Ah, now you get to think what you going to do.

If that’s what it takes to get Jack into whatever Cundo plans, he’s not so smart a guy. The real question becomes, why do bright guys like Foley bother dealing with so many idiots? It’s a paradoxical issue present in many Leonard books, and one that can be explained away through circumstances, upbringing, temperament, and more, and yet it still sticks out when I consider many of his works as a whole, like a bit of sand in an otherwise greased machine.

And the grease is still present. Leonard gives a fabulous description of an empty cop who “didn’t seem to know where he wanted to go, got to the end of his marble-slab desk, nothing on it, and stopped.” I like that—”nothing on it,” much as there’s nothing in the guy’s mind. But Leonard can also over do it, as when he makes fun of the Alan Moore-types through the mumbo jumbo a woman named Danialle spouts:

[It’s] sort of spooky… talking about the reality of the unseen world. It exists on a higher vibrational frequency than ours. The temperature’s a constant seventy-eight degrees, and there aren’t any insects, but there are animals, pets.

In the context it’s funny enough but never goes past that; this isn’t a study in the psychological, as The Turn of the Screw is.

Despite these problems, one can count on Leonard for consistency: since switching from Westerns to a genre that’s a kissing cousin to mystery, which I call “caper novels,” he’s written 80,000-word novels featuring protagonists who are streetwise but not over educated, clever without being brilliant, and cool until they’re pushed too far. Crime hovers around each novel; a few have it at their center, as in one of his two best novels, Out of Sight and Get Shorty.

Leonard’s much praised dialog still often kills. Here’s Jack Foley, reformed bank robber dealing with a man who needs no further description:

Where you been… you get stuck with the white-power ding-dongs, the best thing is to sound as dumb as they are and they’ll think you’re funny. You heard them laugh, didn’t you? And they don’t laugh much. It’s against their code of behavior.

Leonard’s style remains, but Road Dogs feels like he’s coasting, and the latest variation of coat and pants are not quite tailored as they should be; stitches show, and we get the impression a better job might have been done. Maybe Leonard shows his hand too early, as Cundo Rey and Dawn Navarro don’t get more attractive as the narrative progresses, and they don’t throw much in the way of surprises. They rub off, unfortunately, on Foley, who suffers by the company he keeps, as we all do. But he doesn’t find new company, as he did in Out of Sight, who will show him in the style he deserves.

(See Robert Pinsky’s review in the New York Times, which apparently loves Leonard so much that they’ll look at Road Dogs twice. He says:

But a good book should also be about something. Although it isn’t always mentioned, Leonard’s books have subjects. “Road Dogs” is about the varying degrees of truth and baloney in human relationships. Sometimes the truth or the baloney is lethal.

I’m not sure this is true—not for this one of Leonard’s books. That might be part of its problem—that, or all of his books are about truth and baloney to a large degree, especially given the milieu Leonard writes about. Maybe this thought will be the subject of an eventual academic article.)

Little Green Men — Christopher Buckley

Little Green Men not only holds up well, but might even improve with age and the stream of stories about lunatic politicians. The novel supposes that “alien” abductions are happening at the directive of a secret government agency named MJ-12. The rationale was originally to a) scare the Russians and b) inflate the defense budget, both of which seem so plausible that I wouldn’t be surprised if such a thing had or is taking place.

MJ-12 functions well enough that “Fifty years and more after the first UFO sightings, the vote was in: a full 80 percent of Americans believed that the government knew more about aliens than it was letting on.” Yet most serious thinkers dismiss aliens as a crackpot phenomenon. A computer program maintains this tension by abducting people unlikely to be believed; as a low-level bureaucrat named Scrubbs says, “the credibility algorithm seemed to have a bias toward overweight women. It would be nice if just every once in a while it picked, well, Claudia [Schiffer—who was then a desirable model] would be nice.” Once again, Buckley knows too much about government and the boredom so many government jobs entail, getting the details of tedium so right that I almost wonder if Little Green Men wouldn’t also be at home in a political science syllabus. Little details about Scrubbs, and the ridiculousness of the situation in general, provide the efficient comic combustion fueling the novel: it mocks both government, the media, and Washington D.C. at just the right levels.

Our friendly bureaucrat Scrubbs decides not to be as feckless as we suspected him to be, and he orders the abduction of a talk show host blowhard named John Banion not just once, but twice, causing Banion to make alien abduction his main topic, much to the ire of his sponsors, friends, and others, who respond with “Slammed doors, trenchant sarcasm, dripping scorn. He wondered if this was what the disciples went through.” Middle East peace and the Russia situation never seemed so simple.

Imagining himself as part of Jesus’ retinue is perfectly appropriate for a man whose ego has so long been inflated by punditry that he probably does imagine himself leading the sheep who are his audience. And yet at the same time, a series of byzantine turns causes him to get a much lower brow, higher rated show that, as one character observes, is more interesting anyway because his followers take action instead of pondering the universe over their morning coffee.

These followers might have some trouble with the intellect, however, as Banion’s messiah-like speech to them on the subject of government secrecy indicates:

People! [Banion says.] Do you know what we are?
Tell us! We want to know! What are we, anyway?
Mushrooms!
From the sea of perplexed looks, it was clear that Banion’s metaphor was not immediately apparent.
You know what you do with mushrooms, don’t you? Stick ’em in the dark! Feed ’em a lot of shit!
Ah! Yes, now we get it! It’s a metaphor!

A lower class but a larger volume: that’s Banion’s power. But his ability to change Washington itself is suspect; a presidential election following a NASA fiasco brings new faces to Washington who claim that they’ll crack down on influence peddling. One politico observes: “They all say that when they’re running. Then they get to town and see how it works and we all become best friends.” Banion steps outside the circle. What follows is hilarious because it’s both real and surreal, and things even stranger than fake UFO abductions happen in Washington when one departs the well-worn path. No wonder so few do.

Being Written — William Conescu

Being Written ought to be better than it is.

The idea is clever: someone is trying to go about his life aware that he’s being written as a character in a book. Some of the writing is clever, as when one character thinks “everyone at the table appears to Monty as if they’ve dressed for different occasions.” I’ve been to those parties. But other times the prosaic invades, as when we find, on the same page, that “pinstripes complement Natalie’s pale blue silk evening dress.” Is such an adjective train really necessary?

The novel bogs down. Quickly. The second person isn’t used as skillfully as it is in, say, Jay McInerney’s Bright Lights, Big City. Its self-consciousness becomes irritating, as when a chapter begins, “This doesn’t seem like the kind of book you’d want to read. There’s so much talk. You prefer books like the new Richard Corrone novel that you’ve set across the table from you as an incentive.” The truth is that Being Written does seem like the sort of book I’d want to read. But there’s too much blather about what it is to be a writer and tell story, with too little actual story.

Chapters alternate between different characters’ points of view and the second person “you” chapters, as if the writer is writing you. The former tend to be more successful but more boring and the latter more interesting but frustrating. He’s not the first writer with similar problems. About The Trick of It, Kate of Kate’s Book Blog wrote:

I found the premise of the novel irresistible: a young scholar meets and marries the novelist whose work is the primary focus of his academic career. This seemed to me a very clever way to explore the vexing interrelationship between fiction, biography, and literary criticism. And it was. But I’m not sure that the book ever transcended its premise to become something more than a clever idea.

That’s how I feel about Being Written, except I didn’t love the premise, which reminded me too much of 60s experimentation gone wrong, right down to the cover, which pictures a guy bent double with a pencil on his back. Yeah, I get the idea: we’re all in the process of being written by the stories of our lives even if we don’t necessarily hear the voice that the narrator does, but this doesn’t feel original even if I can’t immediately cite an obvious predecessor. Still, I did like it enough that I’ll keep an eye out for Conescu’s next novel, since this one shows promise, while many novels fail even that test.

Note: this novel was provided by its publisher.

Thy Neighbor's Wife — Gay Talese

To read the new edition of Gay Talese’s Thy Neighbor’s Wife as someone who grew up in the era of American Pie and its considerably less tame Internet cousins is to step backwards into a time that, for many people, still exists. To judge from the nattering both on- and off-line, the debate goes, despite the sense of inevitability that Thy Neighbor’s Wife imparts; perhaps, as Jamais Cascio quotes William Gibson as saying in The Atlantic article “Get Smart,” “The future is already here, it’s just unevenly distributed.”

But it’s not at all clear that the vision implied by Talese will ever arrive for most people, or even that Thy Neighbor’s Wife is the “Timeless Classic” promised by the cover. The book is more an essay collection than book and feels the same malady as Joan Didion’s Slouching Towards Bethlehem: age. To me, the mores of the 1950s seem quaint, Bill O’Reilly’s silliness and faux outrage notwithstanding, and erotic hypocrisy in the media and culture at large is both well-known and documented, as it long has been. That brings one to the obvious point: what purpose does Thy Neighbor’s Wife still serve in an age of Bonk and The Book of Vice?

One can see predecessors to Thy Neighbor’s Wife in books ranging ranging from Madame Bovary upwards; in John Barth’s The Floating Opera and The End of the Road, adulterous triangles form with consequences that are serious chiefly because of the seriousness of their participants. The “other man” in The Floating Opera says that “Being intelligent people, they were able to talk about the matter frankly, and they tried hard to articulate their sentiments, and decide how they really felt about it.” The issue had already burbled toward popular consciousness when Barth’s novel was published in 1956. Many of Bellow’s novels spoke with bracing linguistic and intellectual clarity to issues around sexuality. Given that, one should try to read Thy Neighbor’s Wife not just as a chronicle of a time that now seems ancient, but as a guide to what undergirds social relations beyond the particulars of what is forbidden and why.

Social change and perspective

The most arresting sections of Thy Neighbor’s Wife deal with larger social changes rather than the strictly sexual—for example, the sense of anomie and rootlessness that seem reflected by sexuality rather than the cause of it. For example, Talese says that “The emphasis on youth made many Americans in their thirties feel older, particularly those junior executives who, having identified with corporations and having associated wisdom with seniority, now felt suddenly uncertain and outmoded in this age of new personalities and vacillating values.” That could have emerged from a Paul Graham essay on startups or a thousand banal pop sociology books of the last several decades. Still, it is effective in reminding one of pattern of change being played out across lives.

Likewise, Talese says that “Southern California’s characteristic disregard of traditional values, its relatively rootless society, its mobility and lack of continuity […] were accepted easily by [Diane Webber’s family].” Replace “Southern California” with “Silicon Valley,” and the comparison still holds, as does the idea that the larger problem might have been the continuing undermining of seniority and “traditional values,” which seems to have begun in the Enlightenment continues at this moment, as argued by Louis Dupre in The Enlightenment and the Intellectual Foundations of Modern Culture. From Dupre’s vantage, the larger social changes that emphasize youth, sexuality, fluid movement, and independence have been ongoing for centuries, making Talese’s wave a small part of a larger social tide.

Diane played a still smaller role, with her place in Thy Neighbor’s Wife springs from her role as a nude model in the 1950s—a role that, later, she would come to downplay, as if the earlier Webber was completely distinct from the later Webber. Her larger symbolic function in Thy Neighbor’s Wife wasn’t obvious—Talese seems to view her as someone who didn’t go all the way, or as someone who isn’t as much a seeker as others. Books often play a prominent role in this process; in eventual free-love guru John Williamson’s apartment, “the many books he owned dealing with psychology, anthropology, and sexuality represented not only intellectual curiosity on his part but also a growing professional interest. Twenty pages later, another John, this time surnamed Bullaro, “petulantly reminded himself that he must revive and broaden his education, must read more books…” Another man who becomes a pornographer “had matured in the Army, had done considerable reading during many lonely nights in the barracks…”

Williamson gets a starring role in many mini-essays. He sought to create an island of open sexuality that now seems more mocked than practiced. This took the form of a retreat named Sandstone, where the “living room at times resembled a literary salon, [while] the floor below remained a parlor for pleasure-seekers, providing sights and sounds that many visitors, however well versed they may have been in erotic arts and letters, had never imagined they would encounter under one roof during a single evening.” That’s all very nice, but the detached and yet voyeuristic prose feels silly and stilted, even if the idea is an important one, especially since the major qualities that required to participate in the events of places like Standstone—and there I go with my euphemistic phrases—are ones that probably help with success across broader avenues of life than just sexuality, like confidence, tenacity, fortitude, and, as Talese writes approvingly of Barbara Cramer, “not [being] intimidated by the possibility of rejection.”

Weakness and Strength

In one section we learn of a rebellious girl named Sally Binford, who “…lured young men with an ease that was the envy of her female contemporaries, who regarded her as bold and shameless.” They sound unable to complete, and another reading of Thy Neighbor’s Wife might more closely examine the evolutionary, social, and economic competitive forces swirling around it. But if Binford was envied, why didn’t the other girl emulate her? When one business finds success with a particular product, one can often can on a swarm of imitators. But when one person finds social success using a particular method, others tend to downplay that person’s success. Why? It seems that there are a variety of explanations, but perhaps the most interesting is to conceive that refusal to reject convention as a weakness.

Books like Leora Tanenbaum’s Slut! Growing Up Female with a Bad Reputation echo how the dominant social structures—the “Davids” if you will—use scorn against those who outcompete them. I’m reminded of Malcolm Gladwell’s recent New Yorker article, “How David Beats Goliath: When underdogs break the rules,” which says:

Insurgents work harder than Goliath. But their other advantage is that they will do what is “socially horrifying”—they will challenge the conventions about how battles are supposed to be fought… The price that the outsider pays for being so heedless of custom is, of course, the disapproval of the insider… Goliath does not simply dwarf David. He brings the full force of social convention against him; he has contempt for David.

That’s what Binford feels from her female contemporaries, and many women continue to feel that heat from their contemporaries today, as Tanenbaum shows.

One other fascinating aspect in Gladwell’s study could apply to Talese’s description:

When an underdog fought like David, he usually won. But most of the time underdogs didn’t fight like David. Of the two hundred and two lopsided conflicts in Arreguín-Toft’s database, the underdog chose to go toe to toe with Goliath the conventional way a hundred and fifty-two times—and lost a hundred and nineteen times.

Gladwell refers to military conflicts. The analogy to sex and dating is not hard to grasp: most people feel like romantic underdogs, at least to judge from cultural production, but they play like Goliaths and lose. In Talese’s descriptions, many constricting social forces are abrogated or elided by discarding conventional rules as a path toward romantic success and satisfaction. Sally Binford’s story expressed that. Yet most of us don’t play like Davids, preferring to simmer in dissatisfaction rather than face the disapproval of insiders. When put that way, or in the sexual way Talese presents it, this habit of acquiescence to social forces sounds like a weakness. Put other ways, like as respect for other people, it might sound like the strength, and the temptation is to announce that a middle road exists. Grasping that middle road, however, requires understanding both extremes, as well as one’s place in larger historical and social forces.

Larger Meaning and The Atlantic

The reissue of Thy Neighbor’s Wife caught my eye after “A Nonfiction Marriage” appeared in New York Magazine, which chronicles the Talese hidden behind the story of Talese. It seems that he and his wife, Nan, had as much tension, uncertainty, and ambivalence in their marriage as the subjects about whom Gay wrote. It has no resolution.

Maybe this obsessive study of sexuality and change means something, and maybe it means maybe. Perhaps it means nothing, or that we have all the options open to us and still don’t know what we want or how to resolve the mutually incompatible desires within us. The Thy Neighbor’s Wife solution of radical openness doesn’t appear to have gained ground; as Sandra Tsing Loh writes in “Let’s Call the Whole Thing Off: The Author is Ending her Marriage. Isn’t It Time You Did the Same?” for the July/August 2009 issue of The Atlantic (not yet online as of this writing): “But as we all know, the Sexually Open Marriage fizzled with the lava lamp, because it is just downright icky for most people” (it is for this kind of scintillating insight and incisive analysis that I subscribe to The Atlantic).

Nonetheless, Tsing Loh’s comment does illustrate that, for all the swapping and coupling Talese describes, social norms haven’t moved as Williamson and Hugh Hefner might have once imagined they would. We’re now free to negotiate the kinds of arrangements we want, but they don’t tend to be of the free-love style that Talese implies might have been plausible as the dominant social position. Consider as evidence both Tsing Loh’s article as well as Lori Gottlieb’s “Marry Him!” and “The XY Files.” Now, as in our jobs, we are all moving toward free agency. Judging by the timescales present in The Enlightenment and the Intellectual Foundations of Modern Culture, the consequences won’t be apparent for a long time yet. With that perspective, maybe the waves made by Thy Neighbor’s Wife are even smaller than they appear.

Architects of Fear: Conspiracy Theories and Paranoia in American Politics — George Johnson

Umberto Eco’s novel Foucault’s Pendulum is both more fun to read and more informative than George Johnson’s Architects of Fear: Conspiracy Theories and Paranoia in American Politics, which promises an in-depth explanation of conspiracy theories and theorists but doesn’t really deliver.

Johnson’s central claim is that conspiracy theorists see sinister links between a variety of unrelated or barely related occurrences while simultaneously lacking the ability to deal with ambiguity and change. They lack the critical rigor necessarily to separate cause and effect, correlation and causation, coincidence and connection. It’s an intriguing idea that he should have explored more, at the expense of vapid histories of mostly right-wing conspiracy theorists. The John Birch Society and Lyndon LaRouche both get prominent billing, but both now seem dated; the pinnacle of their ideas’ power came with the Oklahoma City Bombing, after which conspiracy theorists of that style receded very low-level background cultural noise—especially after 9/11 revealed real problems, as opposed to the invented ones Johnson chronicles.

Still, Architects of Fear is amusing for its depiction of bogus reasoning used by conspiracy theorists. For example, Adam Weishaupt was a Bavarian university professor who “wanted to bring the spirit of rationalism and the philosophical Age of Enlightenment to his benighted land.” To do so, he founded a group he called the Illuminati, who have provided fodder for lousy Dan Brown-style novels ever since (along with the aforementioned Foucault’s Pendulum, which is excellent, showing that cultural flowers do sometimes spring forth from the most unusual places). In turn, conspiracy theorists have cited the Illuminati, the Knights Templar, and others as possessing secret, hermeneutical knowledge, which is proven in a variety of absurd ways. For example, one section from Architects of Fear says:

As conspiracy theorists are fond of pointing out, Weishaupt structured [the Illuminati] like a pyramid […] Eventually, thirteen ranks were established. Thirteen levels, as on the dollar-bill pyramid. As initiates learned new powers and secrets, they ascended the step of the pyramid, coming increasingly closer to the light.

But virtually all organizations are structured as pyramids, with a relatively small number of leaders at the top and a larger number of functionaries below them. The United States itself functions like this, with a President as the leader, and most corporations have a CEO who is blamed, fairly or not, for what goes well or poorly in an organization, despite the amount of control she might or might not have.

Alas: Johnson didn’t point this out, and it’s one of the many examples of where his analysis is flat or inadequate. He does sometimes hit useful points, as when he says, “Many of the founding fathers were Freemasons and sympathized with Masonic aims of universal brotherhood, but sharing symbols and ideas is different from participating in a plot.” It is, and I would’ve liked to hear more on the subject.

Thin research might prevent Johnson from saying more; most of the research he does have comes from newspaper articles, and most of the chapters consist of rehashes of those articles rather than original observations built on substantial knowledge. Architects of Fear could have been a better book, but it shows the weakness of journalists-turned-book-writers, as opposed to something like Dave Cullen’s Columbine, which shows the strengths. Along those lines, in another section Johnson says that:

Modern historians […] believe the Antichrist predicted in Revelation refers to Roman emperor Nero. The book apparently was written after Christ’s death to comfort Christians persecuted by Nero’s “one-world government,” the Roman empire.

But he cited no sources for this claim in the bibliography. I have no idea whether it’s actually true because I know little about historical scholarship surrounding the Bible. He also gave no citation for his “one-world government” quote, meaning that it might have come from somewhere or merely be offset to show how conspiracy adherents might observe the Roman Empire. As far as I can tell, however, no one has come along to do it better; books like Jane Parish and Martin Parker’s The Age of Anxiety: Conspiracy Theory and the Human Sciences sound too narrow, while Daniel Pipes’ Conspiracy: How the Paranoid Style Flourishes and Where It Comes From is more promising but still reminiscent of an amorphous genre. Nonetheless, they seem better alternatives than Architects of Fear.

Worth keeping? No.
Worth buying? No.
Worth reading? No.

Spent: Sex, Evolution, and Consumer Behavior — Geoffrey Miller

Spent: Sex, Evolution, and Consumer Behavior is worth reading, but only with a skeptical eye that will keep you from passively imbibe ideas like, “In a complex, media-rich society, perhaps only people with very good mental health can tolerate a high degree of openness without losing their equilibrium” (emphasis added). I suspect many if not most people would ignore “perhaps” and take away the larger message without questioning whether it has real backing. Like Malcolm Gladwell’s Outliers, Spent should be read but read with a doubter’s wariness of the false or ridiculous. Both Outliers and Spent tend to overstate their cases and exaggerate the power of the ideas they impart, and knowing that makes the books a better (and less misleading) read.

If I were in marketing or public relations, I would make sure to read Spent, if for no other reason than its unusual erudition relative to other pop science books and its delivery of a widely ignored framework for understanding products, branding and the like—including how individuals are turned off by branding and advertising as a reaction to it. I would like to imagine myself in the latter category but probably am not to the extent I would prefer. Spent might make me more so by acting as an inoculation against marketing.

One other structure note: Spent is probably three books: one about marketing, one about evolutionary mating theory, and one about consumerism. They’re not always integrated, but three good discrete books jumbled together definitely beat one indifferent standalone book.

I’ll begin with some of Spent’s problems:

1) Ignore the hokey dialog in Spent’s opening pages.

If I had read the first few pages of Spent in a book store, that might have turned me off it. The gimmick is annoying, yes, but don’t discard the book for that reason.

2) Miller puts too much stock into IQ testing and ignores or belittles the vast (and justifiably so) controversy around it.

In All Brains Are the Same Color, Richard E. Nisbett discusses some knowledge regarding the mutability of IQ tests in a racial context, but that context can be generalized to a broader domain. Malcolm Gladwell wrote about similar issues in None of the above: What I.Q. doesn’t tell you about race in The New Yorker, where he discusses the many problems of tests used to ascertain intelligence. He also wrote Outliers, which popularizes the “10,000 hours to mastery” idea. If the path to mastery is practice, people who conscientiously work toward improving IQ-like skills through schooling will in turn improve their scores. That most people don’t might more indicative of motivation or of institutional problems than of genetic intelligence, especially since we still can’t get much beyond correlation in measurements of it. If you want more support for Miller’s perspective, William Saletan’s Created Equal offers some in Slate. Miller says:

Human intelligence has two aspects that make it a bit confusing at first. There is a universal aspect: intelligence as a set of psychological adaptations common to all normal humans… Then there is an individual-differences aspect: intelligence as a set of correlated differences in the speed and efficiency of those natural human capacities…

But he again leaves out intelligence as a function of skill and training.

In any event, this post isn’t meant to be a rehashing or literature review of knowledge on intelligence testing; to perceive the arguments in full is practically a Ph.D. in itself given the history, breadth, and depth of such arguments. The evidence for absolute IQ heritability and genetic intelligence is far weaker than Miller presents it, and it’s frustrating that he doesn’t recognize this.

3) Some statements are vacuous (if interesting).

Miller writes:

Like most reasonable people, I feel deep ambivalence about marketing and consumerism. Their power is awe-inspiring. Like gods, they inspire both worshipful submission and mortal terror

That’s more than a little contrived, and whatever power marketing and consumerism have is power that we give them. Most people probably never or seldom consider either, at least not in the academic terms Miller uses. Still, he uses the section to comic effect, as when he notes the things “exciting and appalling” about consumerism and marketing, including “frappuccinos, business schools, In Style magazine, Glock handguns, Jerry Bruckheimer movies, Dubai airport duty-free shops… the contemporary art market, and Bangkok.”

4) Elitism runs through the book, even when it’s disguised.

This is in part a continuation of the second point. Take, for example, this:

If we do choose to ignore the marketing revolution, we do so because we are terrified of a world in which our elite ideals lose their power to control the fruits of technology. (If you have the leisure time, education, and inclination to read this book, you are obviously a member of the elite.)

The marketing revolution is only as important as we let it be. Much of marketing comes to us through TV and the Internet, but not owning a TV (preferably without being this guy) and Firefox’s Adblock Plus plugin go a long way toward neutering marketing.

I am reminded of a comment from Asher Lev’s uncle in My Name is Asher Lev: “I read. A watchmaker does not necessarily have to be an ignoramus.” So too with people in general.

Sometimes I’m susceptible to nodding through the elitist comments when they flatter my preconceived ideas, as with this statement:

People indoctrinated in hedonistic individualism, religious fundamentalism, or patriarchal nationalism—that is, 99 percent of humanity—are not accustomed to thinking imaginatively about how to change society through changing its behavioral norms and institutional habits.

That might be true, but might there also be a less snide way of stating it?

5) Maybe, maybe not.

I’m not convinced that “Marketing is central to culture,” which is the title of Spent’s third chapter, or at least not unless we’re to stretch marketing beyond a useful definition. I do like the way Miller calls marketing “… ideally, a systematic attempt to fulfill human desires by producing goods and services that people will buy.” Not that the actual marketing often lives up to that, but it’s impressive that Miller is willing to concede that given his ambivalence about the subject and his knowledge of how prone marketing and consumerism are to abuse.

Nations aren’t exactly marketing or signaling in all the examples Miller gives in his chapter “Flaunting Fitness,” like when he says that they “compete to show off their socioeconomic strength through wasteful public ‘investments’ in Olympic facilities, aircraft carriers, manned space flight, or skyscrapers.” Some of that is their for humorous effect, but aircraft carriers and manned space flight both improve their associated technologies enormously, giving us modern day marvels like GPS and massive cruise ships, while skyscrapers allow denser human interactions of the sort that my perhaps favorite economist, Edward Glaeser, describes in his many papers on the subject.

Strengths

The book is filled with ideas, which ought to be evident even from the weaknesses. Brilliant summations occur in places, as when Miller writes, “… plausible deniability and adaptive self-deception allow human social life to zip along like a maglev monorail above the ravines and crevasses of tactical selfishness, by allowing the most important things to go unsaid—but not unimagined.” The metaphor is overwrought, yes, but the sentiment reinforces the “Games People Play” chapter of Steven Pinker’s The Stuff of Thought. One can see ideas from his book reaching into others and vice-versa, which I consider a strength.

Humor

In talking about “Narcissism and Capitalism,” Miller says that the “core symptoms” of narcissism “lead narcissists to view themselves as stars in their own life stories, protagonists in their own epics, with everyone else a minor character. (They’re like bloggers in that way.)” The dig about bloggers too frequently rings true, even when given in jest.

Some of the funny parts of Spent might not be intended as such, as when Miller deadpans, “The typical Vogue magazine ad shows just two things: a brand name, and an attractive person.” Someone must think this is effective, and I wonder if those ads are part of the fifty percent of one’s advertising budget that’s wasted.

Another Brick

Nonfiction books like this one, most of Gladwell’s (questionable) work, Pinker’s, Ariely’s, and Zimbardo’s, along with the other recent pop professor books, are bricks in the road to greater understanding. They remind us of and help us correct our foibles, and even those of us who consider ourselves virtuous would do well to remember that “the renouncers [of materialism] remain awesomely self-deceived in believing that they have left behind the whole castle of self-display just by escaping the dungeon of runaway consumerism.” Instead, they take to other displays of taste, of artistic creation, of intellectual prowess, and the like, perhaps by writing book/literary blogs. Nonetheless, those activities are probably more socially productive than, say, McMansions, yachts, and SUVs. Spent helps us engage and grapple with those phenomena and our society as a whole, and even some of the weaknesses I enumerate above aren’t as weak as I imply, or else I wouldn’t spend as much time as I do.

(See also my earlier post about Spent and vacuous movies.)

(The New York Times also has a vacuous article about the book in the Times’ Science section. If I were one of those irritating triumphalist bloggers, I might point to this as an example of the superiority of Internet reporting.)