Tag Archives: Robert Gottlieb

Bad boy Amazon and George Packer’s latest salvo

February 15, 2014 By in Critics, Culture, Publishing Tags: , , , , , , , , 5 Comments

Until five or so years ago, every time I read yet another article about the perilous state of literary fiction I’d see complaints about how publishers ignore it in favor of airport thrillers and stupid self-help and romance and Michael Crichton and on and on. On or about December 2009 everything about the book business and human nature changed. Today, I read about how publishers are priestly custodians of high culture and the Amazon barbarians are knocking at the gate. Although George Packer doesn’t quite say as much in “Cheap Words: Amazon is good for customers. But is it good for books?“, it fits the genre.

Packer is concerned that Amazon has too much power and that it is indifferent to quality. By contrast, the small publisher Melville House “puts out quality fiction and nonfiction,” while “Bezos announced that the price of best-sellers and new titles would be nine-ninety-nine, regardless of length or quality” and “Several editors, agents, and authors told me that the money for serious fiction and nonfiction has eroded dramatically in recent years; advances on mid-list titles—books that are expected to sell modestly but whose quality gives them a strong chance of enduring—have declined by a quarter.”

Maybe all of this is true, but here’s another possibility: thanks to Amazon, people writing the most abstruse literary fiction possible don’t have to beg giant multinational megacorps for a print run of 3,000 copies. Amazon doesn’t care if you’re going to sell one million or one hundred copies; you still get a spot, and now midlist authors aren’t going to be forcibly ejected from the publishing industry by publishing houses.

Read Martha McPhee’s novel Dear Money. It verges on annoying at first but shifts to being delightful. The protagonist, Emma Chapman, is a “midlist” novelist sinking towards being a no-list novelist, and pay attention to her descriptions about “the details of how our lives really were” and how “not one of my novels had sold more than five thousand copies” and that “the awards by this point had been received long ago.” She makes money from teaching, not fiction, and her money barely adds up to rent and private schools and the rest of the New York bullshit. Under the system Packer describes, Emma is a relative success.

OLYMPUS DIGITAL CAMERASince Dear Money is a novel everything works out in the end, but in real life for many writers things don’t work out. Still, I would note that self-publishing as the norm has one major flaw: the absence of professional content editors, who are often key to writers’s growth can often turn a mess with potential into a great book (here’s one example of a promising self-published book that could’ve been saved; there are no doubt others).

Still, Amazon must save more books than it destroys. If you read any amount of literary criticism, journalism, or scholarly articles, you’ve read innumerable sentences like these: “[Malcolm] Cowley persuaded Viking to accept ‘On the Road’ after many publishers had turned it down. He worked to get Kerouac, who was broke, financial support.” How many Kerouacs and Nabokovs didn’t make it to publication, and are unknown to history because no Cowley persuaded a publisher to act in its own best interests? How many will now, thanks to Amazon?

Having spent half a decade banging around on various publishers’ and agents’ doors I’m not convinced that publishers are doing a great job of gatekeeping. I’d also note that it may be possible for many people to sell far fewer copies of a work and still be “successful;” a publisher apparently needs to sell at least 10,000 copies of a standard hardcover release, at $15 – $30 per hardcover and $9.99 – $14.99 for each ebook, to stay afloat. If I sell 10,000 copies of Asking Anna for $10 to $4 I’ll be doing peachy.

Amazon has done an incredible job setting up a fantastic amount of infrastructure, physical and electronic, and Packer doesn’t even mention that.

Amazon also offers referral fees to anyone with a website; most of the books linked to in this blog have my own referral tag attached. Not only does Amazon give a fee if someone buys the linked item directly, but Amazon gives out the fee for any other item that person buys the same day. So if a person buys a camera lens for $400 after clicking a link in my blog, I get a couple bucks.

It’s not a lot and I doubt anyone quits their day job to get rich on referral links, but it’s more than zero. I like to say that I’ve made tens of dollars through those fees; by now I’ve made a little more, though not so much that it’ll pay for both beer and books.

Publishing’s golden age has always just ended. In 1994, Larissa MacFarquhar could write in the introduction to Robert Gottlieb’s Paris Review interview that in the 1950s—when Gottlieb got started—”publishers were frequently willing and able to lose money publishing books they liked, and tended to foster a sense that theirs were houses with missions more lofty than profit.” Then Gottlieb is quoted directly:

It is not a happy business now [. . .] and once it was. It was smaller. The stakes were lower. It was a less sophisticated world.

Today publishers are noble keepers of a sacred flame; before December 2009 they were rapacious capitalists. Today writers can also run a million experiments in what people want to read. Had I been an editor with 50 Shades of Grey passed my desk, I would’ve rejected it. Oops.

But the Internet is very good at getting to revealed preferences. Maybe Americans say they want to read high-quality books but many want to read about the stuff they’re not getting in real life: sex with attractive people; car chases; being important; being quasi-omniscient; and so on. Some people who provide those things are going to succeed.

More than anything else, the Internet demonstrates that a lot of people really like porn (in its visual forms and its written form). People want what they want and while I not surprisingly think that a lot of people would be better off reading more and more interesting stuff, on a fundamental level everyone lives their own lives how they see fit. A lot of people would also be better off if they ran more, watched reality TV less, ate more broccoli, and the other usual stuff. The world is full of ignored messages. In the end each individual suffers or doesn’t according to the way they live their own life.

I don’t love Amazon or any company, but Amazon and the Internet more generally has enabled me to do things that wouldn’t have been possible or pragmatic in 1995. Since Amazon is ascending, however, it’s the bad guy in many narratives. Big publishers are wobbling, so they’re the good guys. We have always been at war with East Asia and will always be at war with East Asia.

Packer is a good writer, skilled with details and particularities, but he can’t translate those skills into generalities. He fits stories into political / intellectual frameworks that don’t quite fit, as happened last his Silicon Valley article (I responded: “George Packer’s Silicon Valley myopia“). Packer’s high quality makes him worth responding to. But Packer presumably ignores his critics on the uncouth Interwebs, since he occupies the high ground of the old-school New Yorker. Too bad. There are things to be learned from the Internet, even about the past.

The Gottlieb Paris Review interview

May 8, 2011 By in Links Tags: , , , , , , 1 Comment

There’s a great Paris Review interview with editor Robert Gottlieb filled with quotable stuff. A sample:

* “I have fixed more sentences than most people have read in their lives.”

* “Your job as an editor is to figure out what the book needs, but the writer has to provide it. You can’t be the one who says, Send him to Hong Kong at this point, let him have a love affair with a cocker spaniel. Rather, you say, This book needs something at this point: it needs opening up, it needs a direction, it needs excitement.”

* From Toni Morrison, who Gottlieb edited: “I never wrote a line until after I became an editor, and only then because I wanted to read something that I couldn’t find. That was the first book I wrote.” This, incidentally, is also what keeps me writing—wanting to read books that no one else has written, though I suspect Morrison and I have very different tastes.

* A long excerpt from John le Carré:

Negotiations were always tight with Bob. He was celebrated for not believing in huge advances, and it didn’t matter that three other houses were offering literally twice what he was offering. He felt that for half the money, you got the best. Most publishers, when you arrive in New York with your (as you hope) best-selling manuscript, send flowers to your suite, arrange for a limo, maybe, at the airport, and then let you go and put on the nosebag at some great restaurant. The whole idea is to make you feel great. With Bob you did best to arrive in jeans and sneakers, and then you lay on your tummy side-by-side with him on the floor of his office and sandwiches were brought up.

After I finished one book, I think it was A Perfect Spy, my agent called me and said, Okay, we’ve got x-zillion yen and whatnot, and I said, And lunch. My agent said, What? I said, And lunch. When I get to New York I want to be taken, by Bob, to a decent restaurant for once and not eat one of those lousy tuna sandwiches lying on my tummy in his room. Bob called me that evening and said, I think we have a deal; and is that true about lunch? And I said, Yup, Bob, that’s the break point in the deal. Very well, he said. Not a lot of laughter. So I arrived in New York, and there was Bob, a rare sight in a suit, and we went to a restaurant he had found out about. He ate extremely frugally, and drank nothing, and watched me with venomous eyes as I made my way through the menu.

* Gottlieb again:

I happen to be a kind of word whore. I will read anything from Racine to a nurse romance, if it’s a good nurse romance. Many people just aren’t like that. Some of my closest friends cannot read anything that isn’t substantial—they don’t see the point. I don’t, however, like a certain kind of very rich, ornate, literary writing. I feel as if I’m being choked, as if gravel is being poured down my throat. Books like Under the Volcano, for instance, are not for me.

And this again describes me, despite my post On books, taste, and distaste. I think my penchant for Carlos Ruiz Zafón falls into the “word whore” category.

* The main thing he gets wrong is regarding science fiction, where he says of Doris Lessing’s The Sentimental Agents that “like all space fiction, or science fiction, it is underlain by a highly moralistic, utopian impulse.” This isn’t true: a lot of science fiction might be, but it’s hard to argue that, say, Stanislaw Lem’s is, or any number of dark, contemporary SF writers who want to describe things, not change them.

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