The New York Times has an article light on data and big on conjecture claiming “Blogs Wane as the Young Drift to Sites Like Twitter.” A sample: “Former bloggers said they were too busy to write lengthy posts and were uninspired by a lack of readers.” This Hacker News comment describes the blogging situation well:
I think there are two ways to blog: altruistically or narcissistically. If you’re blogging altruistically you’re blogging for others primarily and yourself secondarily. If you’re blogging narcissistically you’re mostly blogging for yourself.
Most of the great blogs that I visit are all done altruistically. They are well maintained, post useful information, and very rarely waste my time. They also require a huge amount of effort on the part of the blogger because they really have to do work to gather and present interesting and useful information for their readers.
What a lot of the press has referred to as blogging is “narcissistic.” Instead of coming up with interesting information and vetting it for their readers they mostly just spew whatever thoughts they had that day onto the page. It doesn’t take a huge amount of effort, but the signal to noise ratio is also very low.
It’s really hard to write stuff that will be interesting to people who don’t know you and have no real connection to you. I know because I’ve been writing The Story’s Story for three years and change. Over that time, it became obvious that producing at least one meaningful post a week is difficult. If writing in such a way that other people actually want to read your work weren’t so difficult, we wouldn’t have nearly as many professional writers as we do.
If your goal is mostly to bask in the relative adulation of others, you can probably do it more efficiently (and narcissistically) via Facebook. Look at the large number of girls who post bikini or MySpace shots and wait for the comments to roll in (note: they are doing this rationally). If your goal is mostly to communicate something substantive, you’re going to find that it’s not five or ten times harder than posting a 140-character message on FB or Twitter—it’s 50 or 100 times harder. Twitter is easier than “A list of N things” and “A list of N things” is easier than a blog post and a blog post is easier than an essay.
People who want to be real writers (or filmmakers or whatever) in the sense that people with no current relationship of any kind will find their work useful will probably still blog or use other equivalents. But most of those who think they want to be real writers will probably find out precisely how hard it is to come up with useful and interesting stuff regularly. Then they’ll quit, and the people who remain will be the ones who have the energy and skill to keep it up and write things people want to read.
I’m not against Twitter, but a while ago I posted this: “What can be said in 140 characters is either trivial or abridged; in the first case it would be better not to say it at all, and in the second case it would be better to give it the space it deserves.” The first part of that sentence can fit on Twitter, but the second part clarifies and reinforces the first.
Furthermore, real life can get in the way of substantive posts. At the moment, I’m recovering from the reading for my M.A. oral exam, which was Friday (I passed). As a result, I haven’t written a lot of deep, detailed posts about books over the last month. I haven’t written that many in general this year because the thing that used to primarily be my hobby—writing about books—has now been professionalized in the form of graduate school. So the energy that used to go into those posts is now more often going into my papers. Writing academic articles “counts” towards my career and toward eventually getting people to pay me money. Writing blog posts doesn’t. I don’t think the two are pure complements or pure substitutes, and I doubt I will ever stop writing a blog altogether because blogs are an excellent for ideas too short or underdeveloped for an article but still worth developing.
Plus, did I mention that good posts are hard to write? I think so, but I’ll mention it again here because I don’t think most people really appreciate that. Perhaps it’s best they don’t: if they did, they’d probably be less inclined to start a blog in the first place. The people who keep it up and keep doing it well have a mysterious habit of finding ways to get paid for it, either by writing books of their own or by finding an organizational umbrella (think of Megan McArdle or Matt Yglesias).
The number of people out there who have the inner drive to keep writing in the absence of external gratification is probably relatively small. I’ve made tens of dollars from “The Story’s Story.” The number of groupies who’ve flocked to me as a result of writing this blog is not notably large. Perhaps not surprisingly, most people will gravitate towards something easier, and I don’t think I’m writing this solely to raise my own status or show people how hard core or nice I am. I think I’m mostly writing it because it’s true.