“As Chris Hedges, the philosopher and journalist, wrote, ‘In an age of images and entertainment, in an age of instant emotional gratification, we neither seek nor want honesty or reality. Reality is complicated. Reality is boring. We are incapable or unwilling to handle this frustration.’
As a manipulator, I certainly encourage and fuel this age. So do the content creators.” (67-8)
We have met the enemy, and he is us.
I have read a million essays, most dumb, about the Death of the Novel or the Death of Literature; “Anxiety of influence: how Facebook and Twitter are reshaping the novel” is one recent specimen, though there will no doubt be others: the topic seems as attractive to the essay writing set as cat pictures and porn are to Internet users. Yet the quoted passage from Ryan Holiday’s Trust Me, I’m Lying: Confessions of a Media Manipulator resonates more than most samples in the genre. Reality is complicated and the best novels, and narrative art generally, strives to capture that reality. Does a novel make a cultural sound if no one is there to read it?
Literate people used to spend a lot of time reading books, but during the Internet years those have begun to seem more and more like a distinct minority: a large and relatively well-off minority, to be sure, but one that simply doesn’t register in the electronic media, as vampires are invisible to mirrors. [. . .] Books, though, and the thoughts that go through the heads of their readers, are too long and complex to work on the screen—but it a talk show, a PowerPoint presentation, or a webpage. Booksih people sense this. [. . .]
If bookishness were just a niche pastime, like stamp collecting or waveboarding, none of this would really matter. But it’s more than that. It is the collective memory and accumulated wisdom of our species.
Not all hobbies are created equal. I wonder too if bookishness makes one less susceptible to the media manipulations Holiday describes in Trust Me, I’m Lying. “Less susceptible” is of course not the same as “immune.” Nonetheless, I would take from the book several lessons:
1. Beware the cheap, faux outrage that is seemingly everywhere online.
2. Realize that people are still herd animals—a point Holiday makes—and that while this is often adaptive (if everyone is literally running in one direction, there’s probably a reason) it has many drawbacks. Intellectually and economically it is often not good to be part of the herd.
3. Most people don’t separate news and entertainment, though few think explicitly about this point. Whatever larger cultural structures might have existed to enforce this separation at one point are if not gone altogether then mostly gone, and Trust Me, I’m Lying is a eulogy of sorts.
4. The environment in which we evolved for tens of thousands of years or more is very different from the one in which we live now; though that’s an obvious point, the many ways in which now and then are different still surprise me. Consider:
the public is misinformed about a situation that we desperately need to solve. But heartbreaking sadness does not spread well. Through the selective mechanism of what spreads—and gets traffic and pageviews—we get suppression not by omission but by transmission.
5. Trust Me, I’m Lying raises my estimation of academia, at least slightly.