If you’ve read in the vast genre of how-to-write books—everything from Steven Pinker’s The Sense of Style to John Trimble’s Writing With Style to Zinsser’s On Writing Well—you’ve already in effect read Do I Make Myself Clear? Why Writing Well Matters. It’s a good book, just not one that advances the art or covers material you’ve not seen covered elsewhere.

It starts with Orwell and “Politics and the English Language,” which indicts “bad English for corrupting thought and slovenly thought for corrupting language,” then goes to say that “eternal vigilance is the price of intelligent literacy.” Problem is that I don’t think we’ve been vigilant and I don’t see signs of increasing literacy—in political terms, if anything we see the opposite. The kinds of people who need to read Do I Make Myself Clear? don’t read and don’t care.

Elsewhere we find that

There is no compulsion to be concise on either the Internet or the profusion of television and radio channels; and in writing of every kind, Twitter apart, we see more words, more speed, less clarity, and less honesty, too, since with “demand media” you never know whether a review of Swan Lake will conceal a hard sell about toenail fungus.

I like a good rant as much as the next guy, but do we know we’re seeing “more words, more speed, less clarity?” How do we know? How would we even measure this? I don’t know. Does “speed” mean speed of writing, speed of reading, both, or neither? I don’t know that either. Knowing is hard.

To be sure, there’s a long history of language exhortations violating the very rules they posit (few of those who decry adverbs and passive voice fail to use both). But it can be interesting to apply the same principles being espoused to the work doing the espousing, to see if it follows its own command.