In online forum culture, there’s a strong bias against linking to a poster’s own blog. That bias often slides into strict rule enforcement that degrades the quality of the forum itself, because most people who regularly produce substantive writing will want their own, ideally non-transient, forum for such writing. A blog provides that and most websites don’t. That means sites like Reddit—which has an overly strong opposition to what they call “blogspam”—tend towards intellectual vacuousness.
I’ve seen people on Slashdot, Hacker News, and most notably Reddit decry blogspam. The decrying is sometimes justified: writing a weak, sloppy post and linking to or submitting it is a play for readers at the expense of the reader’s time. But there’s a very good to encourage linking to longer, more thoughtful writing: it’s often higher quality than most of what one finds in online forums.
Let’s use myself as an example. Some posts here take hours to write and reflects many more hours of deliberate research—which few (though not zero) forum posts do. Forums and social media encourage the ad-hoc and fast (that’s sometimes appropriate). While blogs can do the same, there’s a stronger cultural tendency, especially since the rise of Facebook and Twitter, to write more thoughtfully, more essayistically. Clearly this is not universal. It’s possible to find deeply thoughtful forum posts and dumb blog posts, but as a general tendency the rule holds. Even those who don’t consciously make the distinction between work on a free-standing blog and a temporary forum post probably intuitively feel the difference, though they may not have articulated it.
And there’s a good reason for people writing blogs to prefer depth: on blogs, the writer controls, or should control, their own content. I can export all my WordPress posts and take them with me to whatever the blogging platform of 2020 might be. That’s not true of Reddit. Anyone who invested heavily in a Slashdot identity circa 1999 – 2004 now feels like an idiot: that identity is basically worthless. Few people read Slashdot anymore. Any substantive comments are trapped there, invisible in the eyes of Google and Bing (which is like being invisible in the eyes of God).
By contrast, many of the substantive blogs out there are still out there. Work I published in 2009 can, and often is, still be relevant, while I can’t even keep track of the forum posts I wrote in 2009. They’re too disparate. Blogs act as repositories. Social news sites live in a perpetual present, with little sense of history or books. Few evidence any sign of outside reading, or knowledge that they’re not the first to contemplate most issues or problems.
In addition, the proliferation of social media sites means that the comparative advantage for blog writers has been moving towards depth, since on social media sites one-liners or short responses rule.
Online culture comments obsessively on itself. This is one such form of commentary, and it’s really about the way form tends to shape data—or, to use McLuhan’s often misunderstood formulation, the way medium affects message. There are many subtle gradations of online media, and I find the near-war between quasi social sites like Reddit and blogs to be fascinating.
The dislike on Reddit for blogs makes the discourse shallower and, to me, more boring. It’s too bad and also ensures that many people who do know a lot—who are experts—won’t bother going. If mods can kill a post that someone spent ten hours writing and editing, so that morons who could answer their own queries with a simple Google search can ask yet another inane question, why bother?
I’m being deliberately inflammatory in the preceding paragraph, but that’s what the situation deserves. People who know a lot will tend to avoid areas with a lot of novices or fools, and as novices grow into being experts, the fora that gave them their start will tend to be abandoned.
(Universities, incidentally, are usually too focused on depth at the expense of breadth and impact. They should focus more on rewarding impact, since much of the nominal “depth” in humanities departments if faux, but that’s another issue.)
I’m going to use Reddit as an example: most of the semi-specialized sub-Reddits, like the ones devoted to photography and writing, are only useful to absolute novices. Anyone who gets past that phase will get tired of the same basic questions and issues arising again and again. At the same time, those sections prevent or discourage users from posting their own material. Consequently, as users become more sophisticated, they drift away and gather their own audience, often in blogs or Flickr accounts or elsewhere. What’s left are a steady stream of novices, which is very useful when one is a novice but not at all useful when one outgrows the novice phase and wants to explore the deeper implications of a subject, art, or craft.