Ars Technica reports on a little noted section of a study on “Digital Entertainment” from the UK:

According to the research, sponsored by UK media lawyers Wiggin, survey data shows books have the highest “attachment” rating of any leisure media activity. People are more attached to their books than they are to their satellite television, radio stations, newspapers, magazines, social networks, video games, blogs, DVDs, and P2P file-swapping. And it’s not like this high rate of affection for the book occurs only among a small group; books came in second only to “listen to the radio” in terms of the number of people who engage in those activities.

Not surprisingly, Ars says that this isn’t good news for the e-book market. Well, the the problem is partially an attachment to paper, but it’s also that the devices aren’t very good yet and the books to actually be read on the devices are encumbered with perfidious Digital Restriction Management (DRM).

A direct link to the survey itself doesn’t seem to be widely available. If anyone sends one, I’ll post it.