* “How the Internet Gave Mail-Order Brides the Power,” which is one of these usefully counterintuitive results.
* An antidote for the Affordable Care Act: Cash-only medicine with transparent pricing.”
* “The Rising Tide of Educated Aliteracy.” Probably describes some readers of this blog.
* “Silicon Valley’s Quest to Live Forever: Can billions of dollars’ worth of high-tech research succeed in making death optional?” Fascinating throughout, but “immortality” strikes me as the sort of thing that will become the Cold Fusion of the 21st Century: Always 20 years off.
* Speaking of clean energy, “A Dream of Clean Energy” is the latest update on ITER, which you might remember from the New Yorker’s fantastic “Star in a Bottle.”
* “Tesla Model 3 Ramp Up Aims to Crush BMW and Mercedes.” And it could work.
* “Staying Rich Without Manufacturing Will Be Hard.” Maybe. Getting rich through manufacturing is also very hard; arguably South Korea is the only country that’s really accomplished it (post-war Japan is another candidate).
* “What We Lose When Sex Is All About Danger: Paranoia rules on today’s college campus.” You may remember Laura Kipnis from her other appearances on this blog, including one for her book Men. This is an excerpt from her book Unwanted Advances: Sexual Paranoia Comes to Campus, which looks excellent though obvious, and in tune with something like Katie Roiphe’s The Morning After: Sex, Fear, and Feminism, from 1994 but still relevant today.
* Nuclear power is dying. Can radical innovation save it?” One hopes!
* “The Death of Advertising, and what will rise from its ashes.” More interesting and plausible than it sounds.
* “Humans produce so much stuff that we’re creating a new geological layer.” Which might be kinda cool in some ways.
Great stuff here, as usual. I took issue with “The Death of Advertising,” however. As someone who works at an agency, I certainly witness the rise of targeted advertising. But this author seems to be missing a major factor in advertising: people don’t buy based on data. They don’t and quite probably never will. People make choices based on emotion and branding creates emotion. I seriously doubt that advertising will ever be successful without attention to branding, although it will certainly change shape from previous strategies.
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