Paul Graham’s new essay “Before the Startup” is as always fascinating, but Graham also says several things that apply to artists:
The way to come up with good startup ideas is to take a step back. Instead of making a conscious effort to think of startup ideas, turn your mind into the type that startup ideas form in without any conscious effort. In fact, so unconsciously that you don’t even realize at first that they’re startup ideas.
The same is true of ideas for novels, which often come from minute observations or moments or studies of character. They often don’t feel like novels at first: they feel like a situation (“What if a guy did this…”) and the full novel comes later. Artists often work at the margins.
He also writes in a footnote:
I did manage to think of a heuristic for detecting whether you have a taste for interesting ideas: whether you find known boring ideas intolerable. Could you endure studying literary theory, or working in middle management at a large company?
This may be why I and perhaps many other grad students find grad school worse as time goes on, and why MFA programs have been growing. Too many critics have ceased focusing not on how “to be an expert on your users and the problem you’re solving for them”—or, in this example, “readers” instead of “users”—and instead focus on straight forward careerism, which rarely seems to overlap with what people want to read.Paul Graham and the artist