Tucker Max Interview — Assholes Finish First and I Hope They Serve Beer in Hell

Tucker Max wrote I Hope They Serve Beer In Hell and, most recently, Assholes Finish First , both of which chronicle his experiences drinking, hooking up, and behaving like a self-proclaimed asshole. Think of the stories your friends tell the morning after, except edited (to maximize hilarity) and in book form.

Here’s an example from “Fucked-Up Pillow Talk, Part 2,” which is like the famous Abbott and Costello “Who’s On First?” routine, except for the subject matter:

—With some random girl who was really annoying:

Girl “Why don’t you last longer during sex? Ten minutes is not long enough for me.”
Tucker “I don’t understand. I lasted long enough for me to cum. Why would I go any longer?”
Girl “I want to cum too. What about me?”
Tucker “Who?”
Girl “Me.”
Tucker “Who are we talking about here?”
Girl “ME!”
Tucker “Who?”
Girl “I HATE YOU!”
Tucker “Who hates me?”

You can read other stories at TuckerMax.com. During the interview, Tucker’s friend, “Bunny” in Assholes Finish First, was present, along with Murph, his dog, and a bunch of law students from Arizona State University.

Jake Seliger: How’s your tour so far?

Tucker Max: Long and tiring but good.

JS: In another interview, you said that when you give speeches at colleges, you don’t tell stories and instead talk about what it is to live your dreams and take the path less traveled. So what is it to live your dreams, and what do you do, especially if you don’t know what your dreams are?

TM: Well you have to find out, don’t you? What I usually do in this speech—how old are you, dude?

JS: Twenty-six. I’m a grad student in English at the University of Arizona.

TM: All right, so—I need to get in interview mode.

JS: You don’t have to—it’s better to just do it like a conversation.

TM: I know, I’ve done this once or twice. So what I try to explain, when you’re an undergrad, generally you think you can do two things. You’re gonna have to get a job after you graduate or you gotta go do more school. Because everyone who’s giving you advice or telling you how to live your life are people who’ve done one of those two things. You don’t generally have anyone in your life who has gone out on their own and done something entrepreneurial or done something artistic or truly risky or truly taken the path less traveled, because those people—

JS: Aren’t in schools?

TM: —don’t work in academics. And don’t become cubicle monkeys. So what I try and explain in my speeches is that there’s a third way. Because a lot of people—I think most people—want to do something besides those two things. But they don’t really know how. They don’t know how to start, they don’t know how to get there, they don’t even know where to go. Unfortunately, there’s a map—if you want to stay in academia, it’s real fucking simple. There’s a map if you want to become a cubicle monkey. There’s no map for finding your dreams. There’s a process to it, and generally speaking, what you want to do, especially when you’re young, in college or right out of college when you have no debt, no responsibilities, no one relying on you, you’ve got all the freedom in the world. What you want to is experience as much as possible, see as much as possible, do as much as possible, hit as much as you can in the world. What you’re going to find are a whole list of things that you’re passionate about. And a whole list of things that you’re good at. And where those two circles overlap is where your life should fall. At least in terms of what you do for a living. And what you love and what creates value for other people. When you can find something that does both, that’s what you should focus on. That’s the sort of thing that people like me, people like Bunny, Tim Ferris, that’s what we did. We found a way to connect those two things. Taking that path is like a vision quest, so I can’t tell you, well, you need to be a surf coach in Brazil. What the fuck do I know, dude? I don’t know what your passion is, I don’t know what you’re good at, I don’t know what gets you up in the morning. I know generally how to approach that idea, and I know how hard it is, and I know the general things you’re going to have to overcome. But there is no map to that. And that’s what I try to explain in the speech.

JS: Your talk reminds me of Scott Adams, the creator of Dilbert, who observed that he’s not the funniest man in the world, and he’s not the best artist in the world, but he’s funnier than most people, and he’s a better artist than most people. And he combined those two things into Dilbert, and it worked really well for him.

TM: If I understand it correctly, it was a hard path. I don’t know his story real well, but if I remember correctly—I mean, here’s the problem. A lot of people who’ve succeeded either don’t remember or don’t understand how they got from where everyone else is to where they are.

JS: Or they make a narrative out of it, that takes out the ambiguity.

TM: They make the ex-post narrative, that simplifies it, and makes it look like it was inevitable. That’s not the way it works.

JS: Do you find that people who’re responding to your books create this kind of ex-post narrative?

TM: About me? Yeah, absolutely. Usually guys in their mid-twenties, 27 to 29, 30, whatever—

JS: That’s right where I am!

TM: Well, guys like that who read my stuff, there’s a certain type who—I’m not better looking, I’m not smarter, I’m not a better writer, but they’re stuck in a cubicle and I’m a star. And they get fuckin’ pissed off and can’t understand why—”Well, if I had a trust fund, I’d be able to do this.” I didn’t have a trust fund. I couldn’t eat for a couple years when I first started. I mean, you can ask [Bunny], who was my friend before anyone knew who I was in the world. There were times I was basically stealing food. And they’ll say—

JS: Hence the story about looking in the girl’s wallet?

[Laughter.]

TM: There were times, people are like, “Oh, well you already did it, if I had written my stories down—” dude, there is an unlimited market for funny stuff.

JS: It also helps to have a really strong sense of dialogue and pacing.

TM: My book agent, Byrd Leavell, estimates that he has seen 20,000 submissions since I Hope They Serve Beer in Hell came out in January of 2006. Twenty thousand submissions saying, “I’m the next Tucker Max, I’m the drunk Tucker Max, I’m the girl Tucker Max, I’m the monk Tucker Max, whatever.” Twenty thousand!

JS: Wait, I want to talk about the monk Tucker Max.

TM: But he hasn’t signed any of them, because they all suck as writers, or they’re not emotionally authentic, or it’s not funny, or whatever. People create all these narratives explaining away why they haven’t had the courage to take their personal path, or explaining away my success, or anyone else. Anyone who succeeds in anything, there’s always going to be people who don’t have the courage to do that. They get upset about it, either explain it away, or dismiss it away.

JS: It sounds like you almost found out by accident. In Assholes Finish First you say that when you and your friends graduated from law school, “We were slowly realizing that the ‘real life’ we’d chosen really fucking sucked. A lot.” Sounds like you’re trying to tell people how not to do that.

TM: As much as I’d like to sit here and be like, “Yeah, I had the courage to do all this stuff, and I had the vision to see where I was gonna go and I knew I would get there.” That’s fuckin’ bullshit. That’s not true. That’s the narrative I might tell when I’m 70, and I can’t remember all this stuff.

JS: Trying to inspire your grandkids?

TM: Right. The true, true story is it’s a combination of some determination and some talent on my part. Some talent, a lot of determination, a lot of luck, and a lot of serendipity. And a lot of failure. I was fired—

JS: There’s a section about failure in the book.

TM: I was fired from the legal profession, basically. I wasn’t just fired from Fenwick and West—you read the first book, the story’s in there. I got fired in such a public way that there was almost no way I was going to get back into law. I would have to go back and be a public defender or something if I wanted to be a lawyer. Seriously.

JS: Which these days, a lot of people would be happy with, because lawyers can’t find jobs—

TM: Yeah, yeah, exactly. But I was fired from the legal profession. I went to work for my father, he has a restaurant company in Florida. I went to work for him. A long, intricate story, it basically ends with me getting fired by my father.

JS: Didn’t you say the employees were more politically savvy than you were?

TM: My dad’s employees knew how to manipulate the situation better than I did. There was an internal battle, I wanted to take the company in one way, they wanted to maintain their job. They understood corporate politics, I didn’t. I thought because my name was on the door I was right, I would win. I was 25 years old, I was very naive, very naive. If either of those things had succeeded, I’m not sure I would have ever taken this path, because without that jolt of failure, you won’t ever stop and think. You know, if you’re on a train, you keep going on the train. You don’t stop to think, am I going to the right place. But failure forces you, failure crystalizes it. Failure forces you to think about it, about where you are, what your mistakes were, and where you’re going. And after those two failures, for me, it was like—I read A Heartbreaking Work of Staggering Genius by Dave Eggers, it’s this book—I don’t know if any of you read it—when it came out—

JS: Yeah.

TM: Well you’re an English major, I’m sure you’ve read it. When it came out, it was like—Eggers was like the hipster God. Everyone was like, “Oh, he’s the greatest writer of history, he’s funnier than Salinger, blah blah blah,” and I read this and I’m like, I can do better than this, I said it in a very arrogant, “I’m fuckin’ better than this” way. Now that I’ve done it, it sounds different. But at the time, it was totally posturing.

JS: Your friends were probably somewhat skeptical?

TM: Actually, my friends believed in me more than I did at the time. But that’s a different story. So instead of doing anything I just talked shit about them [the authors], whatever. And then I read Fight Club. I’d seen the movie, but I saw it when I was like 21, and I thought it was about fighting, I didn’t understand—like the way these 19-year-old idiots think my book is about drinking and fucking.

JS: Well, it is on one level. But it depends on how you wanna—

TM: Yeah, exactly. I read Fight Club, and it was like a slap in the face. The basic message of Fight Club is, “If you’re the man you think you are, then go out and be it. Go out and prove it.” And it was like, okay. All right. I’m going to go do this. At the same time—my buddy, who’s PWJ in the book. The first five stories or something like that of I Hope They Serve Beer in Hell started as e-mails to my buddies. “Sushi Pants,” I drove from that parking lot to my office at the time. I was living in Florida. I wrote that e-mail to my buddies. Almost verbatim. And PWJ was like, “Dude, this is what you should be doing. This is really good. This is the funniest shit I’ve ever read. You need to put this stuff up on a website, write a book, whatever.”

JS: Get it out there?

TM: He’s like, “Clearly, you don’t have the personality to work in law, to work in business, you are too much of an anti-authoritarian ass.”

JS: You seem like the sort of person who might start his own firm, though, and eventually roll with it. I don’t know if you’d insult clients too often.

TM: You know, if I was the type—I’m definitely the type, “I want my own kingdom.” But I was so reckless, so outa control, so obstinate, even at 23, 24, and 25—

JS: It seems to work really well with women.

TM: It does. Being the bad boy helps. I couldn’t exist in the normal business / legal system, because it’s so conformist and so anti-contrarian. And I’m such a contrarian. I was like literally pushed out of the system. And I ended up turning it around and making it work for me. But there’s no doubt that had that not happened, had I not failed so catastrophically and so completely, I’m not sure I would have ever had the half courage and half necessity. It’s like, if you break your leg in the middle of the forest and you crawl out, how much of that is courage and how much of that is survival? It’s kind of the same thing.

JS: And how much of that is luck being near the edge of the forest.

TM: Right, right. That was kind of the thing for me. It was half determination and half necessity. What the fuck else was I going to do? For me, it was either go follow your path and find your destiny, or accept the fact—change your behavior and become a monk. Become a cubicle monkey. And I went the other way.

JS: It’s interesting that you mention Fight Club and materialism, because there’s that line, I think it’s in Assholes Finish First, where you say you’re at a friend’s place with 19-year-old twins, and he’s worried about the wood floor or something like that.

TM: She was there, man!

JS: Can you say more about that party?

Bunny: Oh, they sucked. It was such a bizarre night, because those twins were just so weird. And so young.

TM: I mean, they were 19, but they acted like—

Bunny: The one in the car, when we were listening to, what was it—The Little Mermaid, “Under the Sea.” Oh my God.

TM: And you were makin’ fun of me.

Bunny: Yeah, and they showed up and they were just wasted. Totally wasted. They could barely walk.

TM: Cause they were so nervous.

Bunny: They were really cute girls, but it was so weird to have twins come to you in that manner.

JS: If it was normal, I guess it wouldn’t make a good story.

TM: Right, right, exactly.

JS: The Fight Club and materialism thing, there’s this line in [Assholes Finish First] where you say he had all this stuff, and yet he’s not having any fun, so what’s the point of having the stuff? [Direct quote: “All that money, all that stuff, and no freedom to just have fun.”]

TM: Yeah.

JS: I’m trying to academic-ize the question, but is that part of your philosophy? It sounds like Fight Club contributed to that.

TM: Look dude, what does it matter? I don’t want to regurgitate Chuck Palahniuk’s book, but what does it matter if you have a perfect apartment but you hate your life? He said it better than I ever could. He’s a much better writer, and that book is so brilliant. I mean, I wish I could write like that. I can’t. But I figured out somewhere in my mid-twenties that what mattered to me were experiences and relationships and ultimately what mattered was this: “Do I wake up every morning and love my life? And am I excited to do what I have to do?” Or: Am I waking up and hating what I have to do? And if I’m hating it, why the fuck am I doing it? Why don’t I change?

JS: I think the best lawyers and the best academics, even the ones working within the system, still love what they do. Otherwise they wouldn’t be at the top of it.

TM: You can love being a lawyer. I don’t have some scathing indictment of the entire legal system.

JS: That’s good, because we’ve got a bunch of lawyers sitting here.

TM: It’s not that you can’t like being a lawyer. But almost every job in law is predicated ultimately on exploitation or stealing. And even the way you do it, you do this awful, mind-numbing, grinding work. You’re cleaning up other people’s messes. And it fuckin’ sucks. That’s just not who I am. I’m a creator. I want to make something. I don’t want to clean up someone else’s shit. I would be a fuckin’ garbage man if that’s what I wanted, because at least I’d get exercise. It’s just like, yeah, what’s the point?

JS: If you start asking, “What’s the point?”, you can go very deep.

TM: When I moved to Austin, I got a bunch of royalty checks right in a row and I got a ton of money. I was trying to figure out what car—I’m not a huge material guy, but I wanted a nice car. I thought about getting a Maserati, a whatever. But I’ve got her [points to Murph]. And she’s a dog. And she doesn’t give a fuck if I buy a $200,000 car, she’s going to treat it the same as if I buy a $2,000 car. So if I buy a Maserati, I drop $150,000 on it, and it’s got some ridiculously expensive interior. If I’m yelling at her to keep her paws off, or I can’t bring her along, what the fuck good is that car? So I just bought a basic Range Rover and she fucks up the back, and it’s like, “I don’t care.” It’s a $60,000 car. It’s nice enough that I like driving it around, but it’s not so nice that I can’t use it. I can’t live in it. There’s no point in life if you can’t live it.

JS: Another interviewer said that you’re “one of those 21st-century media figures who has been interviewed so often it’s impossible to learn anything new.” To which I say—

TM: Depends on how good of an interviewer you are. I had a girl—I was hanging out with a girl a few nights ago, in San Francisco, and she asked me a question that I’d never been asked before. Stumped me. I was like, “Wow. I don’t ever get interviews like this.” No. I don’t give a fuck how many times someone’s been interviewed. You can always have a great interview if you—I tell interviewers this all the time. Don’t talk about what you want to talk about. If you want a great interview, talked about what the interviewee wants to talk about. And then you’ll get life out of them. You’ll get substance out of them. You’ll get unrehearsed answers out of them. And you might not get what your editor wants, but it’ll be a good interviewer.

JS: Nice. What do you want to talk about, besides, following your dreams?

TM: I mean, I don’t know. That’s part of your job, isn’t it, is to figure that out?

JS: That’s true, but sometimes the meta questions yield interesting answers too. The other part of my question was, is there anything new I should be asking about, or that others should be asking about?

TM: I’ll tell you, the question she asked me, was “What do you like best about yourself.” Seems like a simple question, right. But then when you think about it—it kinda threw me for a loop. I stuttered for a while, gave a bunch of start and stop answers. I eventually settled on—the thing I ultimately like about myself the most—about myself, not like, “I wrote this book.” I mean, that’s cool but—

JS: For writers, though, I think that often is the thing they like best about themselves—their work.

TM: Then they’re shallow, idiot pieces of shit. If you like the experiences that led to the book, or you like what the book creates, that’s one thing, but if you like just the object, that seems weird. The thing I ultimately rested on is, what I like best about myself is the fact that everything I’ve been through in my life, good, bad, almost every mistake you can make I’ve made—I’ve done so much stupid shit. All this stuff.

JS: Which become your books.

TM: Right. I turn it around. Or I turn it into something good. One of my defining characteristics, I guess, is my refusal to live someone else’s life. To let someone else put their boot on my neck. And everything I’ve ever done in my life, conscious or unconscious, has always been with this underlying desire to create my own path. And forge my own place in the world. And sometimes it’s been bad. Sometimes that’s led to me being arrogant, having too much hubris. I’ve had to climb a much harder path than I might’ve had to if I wasn’t such an arrogant know-it-all asshole when I was in my early twenties. But at the end of the day, because I refused to get off that path and refused to live someone else’s reality, I was able to create something out of nothing. Something good and valuable. Something I value, something other people value.

JS: Are you talking about life experience? Or are you talking about the writing.

TM: Both. I’ve taken the life experiences and made them into something. I’ve taken the failures and struggles and the successes, and I’ve made them into something tangible. Something valuable. I’ve created value for other people.

JS: Otherwise they wouldn’t buy the book, if it wasn’t valuable to them. So why do you think people are afraid of having fun, which seems like an underlying theme?

TM: I think some people are. I think the people who are, are so worried about what other people think of them, are so worried about—they have so much guilt over whatever sort of shit their parents have dumped on them, or other people, or friends, that they are afraid. They are afraid to be who they are, because they think that’s not okay. I’ve had a lot of issues in my life, that’s never been one of mine. I’ve always been willing to say, “Fuck you guys, I’m going to do what I want to do.” And I think that’s ultimately why people connect emotionally to my stuff. Because I’m honest and because I’m not afraid. And that other stuff, the funny, the drinking, whatever, that’s fun and cool and that’s there. But the people who emotionally connect—I mean, some people read it and laugh and that’s it—but the people who emotionally connect to it, that’s I think what they’re connected to.

JS: Maybe regarding the people who’ve emotionally connected to your work, what do you think is the most interesting thing a male fan has ever done in response to your work?

TM: Oh dude. It just happened in Denver. I gotta show you the picture, because this is not believable shit.

JS: It must have been something more than tattoos, then—

TM: Oh no. It’s a tattoo. This guy comes to the line in Denver. And he’s like totally tatted out, flaming homosexual. A dude you would never think would be a fan of my stuff. Huge fan. You know, super nice guy, he’s like, I want you to sign my chest. I’m like, “Signing a dude’s skin is a little weird.” He’s like, no, no, this is a little different. So he takes his shirt off, and he has a tattoo of a bra. A brassiere. A lacy fucking bra tattooed on him. It was fucking crazy. Not a henna tattoo—a fuckin’ tattoo. I was speechless. I was shocked. I didn’t know what the fuck to say, or how to think about this. I was so shocked.

JS: How often do you find yourself speechless? I’m guess not very frequently.

TM: Not very frequently, dude. It happens, but not often. I mean, I was able to render fuckin’ Dr. Drew speechless. So my bar is pretty fuckin’ high. But this dude bolted over it. He skipped over it. I’d never signed a dude’s skin. That’s just weird. But this guy, that was just so out there that I was like, “You got to, right.” So I signed TM. He loves it, gets a picture. He sends me a picture three days later—he went to a tattoo shop that night, got the tattoo guy to fill in where I signed. A permanent tattoo. He now has my signature tattooed—it’s on his back, thank God, it’s not on his dick or ass or something weird. That fuckin’ rendered me pretty, I was like, wow dude.

JS: What’s the most interesting or unusual thing a female fan has ever done?

TM: In Portland, there was a guy who dressed as Jesus. There’s this. A note that a girl passed me last night. I get phone numbers and shit from girls all the time, but she drew me a little cartoon. [Shows a pictured depicting fornicating stick figures.]

JS: Did it work?

TM: No. I hooked up with a different girl. It’s got me saying “Yay!” And we’re all cheering. And my penis is about 18 times larger than it is real life.

[Someone else suggests a woman who brought a condom bouquet of flowers. Or a bag with “whore trinkets” in it.]

JS: If you used to think you were legitimately a hyper-genius, as you said, what do you think now?

TM: Being a genius is overrated. However smart I am or am not, the amount of shit that I don’t know is vastly, infinitely larger than the amount of shit I do know.

JS: Which is true of everyone, because there’s more knowledge than there is time to learn.

TM: Exactly. So, even if I’m the smartest motherfucker on earth, I still don’t know shit.

JS: How old were you when you realized that, or came to that conclusion?

TM: That I wasn’t as smart as I thought I was? It was college. There was a lot that sucked about the University of Chicago, one of the good things was, there’s a lot of smart motherfuckers there. You go in there, and I thought I was the smartest person on earth when I walked in there. And then I was like, maybe I’m not. I can compete, but I’m not an all star there.

JS: I see the same kind of things in my students, since I’m teaching English Comp at the University of Arizona.

TM: Yeah, you get a kid like I was—the smartest kid in my high school. They’re like, great.

JS: The University of Chicago has a reputation for being very good at beating that out of you.

TM: It does. No doubt. I think, my first class or second class was David Bevington teaching The History of the Peloponnesian War. Bevington’s like the world’s premier Shakespeare scholar. And he was teaching a book that wasn’t even in his specialty, but he knows Thucydides really well. The first fuckin’ day, I walked out of that class and my brain fuckin’ hurt. This dude, he was so nuanced and so brilliantly subtle, it was like, “Fuck this guy is smart. Fuck!” I could keep up, but I had to run at a dead sprint to keep up with him going backwards. So I’m like, “All right, maybe I’m not as smart as I think.”

JS: How often do you think the stuff you’ve learned in school has been useful in, say, picking up girls at bars and what not?

TM: Being smart never hurts, at least for me. I’m not the type that being smart’s ever gotten in my way. A lot of people over-think stuff, whatever. That’s never been my issue. I’ve always been able to sort of cut the Gordian knot, to go in when it’s time to go in. Being smart, though, never hurts.

JS: You also said somewhere that you have a 100% discount rate, which I find somewhat hard to believe. If you do—

TM: You understand what that means?

JS: Yeah, yeah. I think anyone who would proclaim that doesn’t have one by default.

TM: Of course, of course.

JS: You ever read Philip Zimbardo and John Boyd’s The Time Paradox?

TM: No, I know the book, but I’ve never read it.

JS: It might be useful for you because it sounds like you’re a very present-oriented person—

TM: Definitely my point.

JS: —which might be an artifact of your writing.

TM: It’s also an artifact of my emotionally stressful childhood. Anytime you go through stress like that, you discount the future. Because it’s uncertain.

JS: Do you have any stories involving the University of Arizona or ASU that you haven’t told before, or that you’d like to share?

TM: SlingBlade used to live in Tucson—

JS: My apologies.

TM: Yeah, right. He works for the government. And his first posting was in Tucson, so I’ve been there a couple times, but not really. Who hangs out in Arizona?

JS: People who go to school in Arizona!

TM: Right, and I’m not at school in Arizona.

JS: You mentioned in Assholes Finish First, “I don’t have any legitimate excuse—”which is a funny phrase, because maybe you had an illegitimate excuse”—for what I did. I was stupid in my twenties, so what do you want from me?” Stories, evidently. But how about now? How do you think your 45-year-old self is going to look back on what you’re doing now?

TM: What I did at 25, or—

JS: What you’re doing now.

TM: Right now, dude, I think I’m kinda in a transitionary phase. When I was 25, five, six nights a week, I would’ve gone through a brick wall at the smell of pussy, I was an unguided missile of debauchery, dude. Now I’m much more measured. Also—it’s so easy for me now. It’s like, I’ve played this game, I’ve won it so well, it’s not even—it’s not fun anymore.

JS: Transcended the game?

TM: You played with GI Joes when you were 10, you play with yourself when you’re 20. GI Joes aren’t interesting anymore.

JS: Interesting comparing girls to GI Joes.

TM: I’m not comparing girls to GI Joes, I’m saying stages of life. This time, I’m on to other things. I’m still like one foot—I still like girls a lot, I still like hooking up, I still like drinking up, I like hanging out with my friends. I’m still coming out of one stage and coming into another, and I’m not fully out of one or fully into the other.

JS: I almost got to this earlier, but I’ll ask it to you explicitly because I ask it to every writer I interview: is there anything you wish interviewers would ask you that they don’t?

TM: The big thing with my interviewers, a lot of them, I think they take the wrong narrative from me. You get stupid questions, like “How long can you keep this up?” Do you ask that shit to Kid Rock? That motherfucker’s like 45, he’s drunk backstage at the CMTs last night, the afterparty started in eighth grade. Why doesn’t anyone ask him that?

JS: They probably do.

TM: They don’t.

JS: Really?

TM: They don’t. Because the narrative about rock stars is that they can do it. They can do all this stuff, it’s okay for them. But for some reason it’s not okay for me. I don’t know. It’s almost like—your interview is actually pretty good, if it sucked, I’d probably tell you, trust me.

JS: Thanks, I think.

TM: Most interviewers don’t get that there’s other stuff going on. And so they ask stupid questions like, “What do you think about inventing Fratire?” I don’t know, I didn’t even fuckin’ name it, go ask a literary critic. I get stupid questions like that, that don’t have anything to do with the substance. But this is actually not that type of interview, you covered most shit that I’d like to cover.

JS: Anything else you’d like to add or say?

TM: I think you got it man.

 


 

What Tucker said often resonated with what others said, but in very different contexts. For example, his comment about undergrad echoes Paul Graham’s third option mentioned in “A Student’s Guide to Startups:” “Till recently graduating seniors had two choices: get a job or go to grad school. I think there will increasingly be a third option: to start your own startup.” He’s also telling undergrads (and people in general) that there are more options than they imagine (“You Weren’t Meant to Have a Boss” is also on point).

Tucker is discussing work and one’s life, but one can see the same idea underlying his stories about sex: your own sex life doesn’t have to do what your parents, teachers, or friends think it should be. If you’re strong enough, you can go your own way. And his own way is funnier than most people’s.

Tucker also said regarding Fight Club, “I’d seen the movie, but I saw it when I was like 21, and I thought it was about fighting, I didn’t understand—like the way these 19-year-old idiots think my book is about drinking and fucking.” I teach English composition. Each semester is divided into three major units: the first is called “Questioning Authority and Assumptions,” the second is on novels, and the third is called “Rereading Romance.” The first is nominally about what the title implies, but it’s really about understanding how school and cultural systems are set up to create beliefs. We read a few Paul Graham essays, a few short stories, and some poems. The third is nominally about romance and love stories, but it’s really about how people respond to incentives, structures, and social situations. Most students don’t pick those things up until, on the last day of the third unit, I give a little speech about what they’re really about versus what they’re supposedly about. I don’t think very many of my students get the deeper point, which is okay because they’re 18 and 19. Maybe they eventually will.

In addition, the Fight Club section—along with the comments about the friend with the nice stuff—reminds me of this New York Times article on “minimalism,” or the practice of not caring about having a lot of shit.

This advice for interviewers is good: “Don’t talk about what you want to talk about. If you want a great interview, talked about what the interviewee wants to talk about,” but harder to implement in practice than it sounds. A lot of interviewees don’t know what they want to talk about, or they want to give the standard party line, and it’s a challenge to find what they want to talk about beyond that. Dating is often the same way: getting substance out of someone is hard immediately after you meet them. Hard, but doable. Ditto for interviews, which is what Tucker says: “That’s part of your job, isn’t it, is to figure that out?”

One other note from me: this was an unusual experience because I mostly interview writers who aren’t sufficiently famous that if you walked into a room and asked 20 people who they are, most wouldn’t know. But Tucker was the opposite, and I’ve never been in an environment that was more like interviewing a celebrity: dozens of people milling around; long lines; nervous expectation; and an obvious interview script that I probably didn’t really knock him off.

Being wrong and a partial list of ways I’ve been wrong

A variety of somewhat big deal bloggers in economics have written about things they now believe they were wrong about. Looking back on changed opinions (which is a slightly more polite of saying “I was wrong”) is an exercise in intellectual honesty—a trait widely lacked.

Some (unsorted) things I’ve been wrong about:

1) I basically believed that the stock market’s average rate of return would remain 10% per year over reasonable time periods. That it will still average somewhere close to 10% per year still seems probable, but the “reasonable time periods” (like two decades or so) no longer does, and in the long run, as a famous economist whose name escapes me observed, we’re all dead.

2) Like McArdle, the “Great Moderation” seemed real up until the last six months or so.

3) There are some things I was wrong about that turned out well: I didn’t think we’d see a black president in my lifetime. In 2004, if you’d told me that a black man would be president in 2008, I probably would’ve laughed.

4) I didn’t get why people liked Jane Austen until I read James Wood’s How Fiction Works, with its description of free indirect speech, and his examples from Austen. Now I do.

5) The iPhone? Nice, but a fad. I didn’t think it would be as big a deal as it has been, or that other phone manufacturers would be so slow to respond.

6) I didn’t think Facebook would become and stay as popular as it is; I signed as an undergrad chiefly as a quick way of figuring out which girls already had boyfriends. Now I seldom log on, but evidently I’m in the minority. Pictures of dogs, food, babies… I don’t care but the evidence shows many, many people do.

7) I used to believe that it was possible to have rational discussions about religion and/or politics with most people. Both subjects are seldom subjected to empirical tests, so no feedback mechanism can demonstrate when or if a belief is wrong. Politics are (slightly) more subject to such tests, via election, studies, and the like, but the broadest political beliefs aren’t really. See Paul Graham’s “Keep Your Identity Small” for more on this subject, along with “What You Can’t Say.”

8) During the ramp-up to the Iraq war, I was in college, and many of my professors were virulently against the war and thought that the government was perfectly capable of dissembling and distorting the debate about weapons of mass destruction; some had lived through Vietnam, with its phony Gulf of Tonkin incident, and the later Iran-Contra hearings. I hadn’t and thought it wildly implausible that so many people and institutions would be hoodwinked by faulty information, so I was more or less in favor of the war, like a lot of my equally gullible compatriots.

9) On first reading Carlos Ruiz Zafón’s The Shadow of the Wind, I didn’t appreciate many of its most impressive qualities, especially regarding the narrative, the dialogue, and the extent to which the novel combines post-modern games with immense readability. Now I do.

10) I used to think that the sexual double standard was primarily due to misinformation, the cruel application of religious principles to individual lives, ignorance, and malice. Now I think the sexual double standard is primarily due to daughter guarding by parents and parents’ influence on culture, female efforts to guard men through slandering their potential competitors’ reputations, general female competitiveness, and the fact that the choosier sex is always the one that invests more in offspring.

These forces help explain cultural incoherence about sexuality, especially among the young. A laissez-faire, I’m-okay-you’re-okay attitude seems very far off.

(See “The Weekly Standard on the New-Old Dating Game, Hooking Up, Daughter-Guarding, and much, much more.”)

11) A student question from two years ago prompted me to realized that, although I used to believe something close to the classical economic model of man in which behavior automatically reveals preferences and if someone does something, it must be because they rationally believe it will benefit them, now I’ve realized that context, framing effects, peer pressure, time preferences, and the like have a far greater effect than I once gave them credit for. Reading Dan Ariely’s Predictably Irrational, Philip Zimbardo’s The Lucifer Effect and The Time Paradox, Neil Strauss’ The Game, and Tim Harford’s The Logic of Life contributed to my change in views.

Try the “What I’ve been wrong about” test for yourself. If you can’t think of anything you’ve been wrong about, does that mean that you’re consistently right about everything, or does that mean something quite different? If you need help, see Kathryn Schulz’s Being Wrong: Adventures on the Margins of Error, although I haven’t actually read said book yet.

Being wrong, and a partial list of ways I’ve been wrong

A variety of somewhat big-deal econ bloggers have written about things they now believe they were wrong about. Looking back on changed opinions (which is a slightly more polite of saying “I was wrong”) is a useful exercise in intellectual honesty—a trait most people lack. I might be among them but like to think that I’m more intellectually honest than I actually am.

Still, here are some (unsorted) opinions on topics about which I’ve been wrong or at least not as right as I could be:

1) I basically believed that the stock market’s average rate of return would remain 10% per year over reasonable time periods. That it will still average somewhere close to 10% per year still seems probable, but the “reasonable time periods” (like two decades or so) no longer does, and in the long run, as a famous economist whose name escapes me observed, we’re all dead.

2) Like McArdle, the “Great Moderation” seemed real up until the last six months or so.

3) There are some things I was wrong about that turned out well: I didn’t think we’d see a black president in my lifetime. In 2004, if you’d told me that a black man would be president in 2008, I probably would’ve laughed at you.

4) I didn’t get why people liked Jane Austen until I read James Wood’s How Fiction Works, with its description of free indirect speech, and his examples from Austen. Now I do.

5) The iPhone? Nice, but a fad. I didn’t think it would be as important as it has been, or that other phone manufacturers would be so slow to respond.

6) I didn’t think Facebook would become and stay as popular as it is; I signed as an undergrad chiefly as a quick way of figuring out which girls already had boyfriends. Now I seldom log on, but evidently I’m in the minority.

7) I used to believe that it was possible to have rational discussions about religion and/or politics with most people. Now I don’t. Both subjects is are seldom subjected to empirical tests, so no feedback mechanism can demonstrate when or if a belief is wrong. Politics are (slightly) more subject to such tests, via election, studies, and the like, but the broadest political beliefs aren’t really. See Paul Graham’s “Keep Your Identity Small” for more on this subject, along with “What You Can’t Say.” At best one can have meta-conversations about religion and politics (“Why do people need religion?”)

8) During the ramp-up to the Iraq war, I was in college, and many of my professors were virulently against the war and thought that the government was perfectly capable of dissembling and distorting the debate about weapons of mass destruction; some had lived through Vietnam, with its phony Gulf of Tonkin incident, and the later Iran-Contra hearings. I hadn’t and thought it wildly implausible that so many people and institutions would be hoodwinked by faulty information, so I was more or less in favor of the war, like a lot of my equally gullible compatriots.

Oops.

9) On first reading Carlos Ruiz Zafón’s The Shadow of the Wind, I didn’t appreciate many of its most impressive qualities, especially regarding the narrative, the dialogue, and the extent to which the novel combines post-modern games with immense readability. Now I do.

10) I used to think that the sexual double standard was primarily due to misinformation, the cruel application of religious principles to individual lives, ignorance, and malice. Now I think the sexual double standard is primarily due to daughter-guarding by parents and parents’ influence on culture, female efforts to guard men through slandering their potential competitors’ reputations, general female competitiveness, the fact that the choosier sex is always the one that invests more in offspring, and differing economic and pleasure incentives acting on children than their parents.

These forces help explain a great deal of our culture’s confusion about sexuality and its mixed messages—especially among the young. I used to think this confusion would eventually devolve into a more laissez-faire, I’m-okay-you’re-okay attitude, which it still might, but now that day seems very far off.

(See my essay “The Weekly Standard on the New-Old Dating Game, Hooking Up, Daughter-Guarding, and much, much more” for details.)

11) A student question from two years ago prompted me to realized that, although I used to believe something close to the classical economic model of man in which behavior automatically reveals preferences and if someone does something, it must be because they rationally believe it will benefit them, now I’ve realized that context, framing effects, peer pressure, time preferences, and the like have a far greater effect than I once gave them credit for. Reading Dan Ariely’s Predictably Irrational, Philip Zimbardo’s The Lucifer Effect and The Time Paradox, Neil Strauss’ The Game, and Tim Harford’s The Logic of Life contributed to my change in views.

It might not hurt for you to try this test for yourself: if you can’t think of anything you’ve been wrong about, does that mean that you’re consistently right about everything, or does that mean something quite different? If you need help, there’s an entire book on the subject by Kathryn Schulz named Being Wrong: Adventures on the Margins of Error, although I haven’t actually read said book yet.

Fifteen books in fifteen minutes

Via Terry Teachout and CAAF: “The rules: Don’t take too long to think about it. Fifteen books you’ve read that will always stick with you. First fifteen you can recall in no more than fifteen minutes.

My list:

Robert Penn Warren’s All the King’s Men
Tolkien’s The Lord of the Rings
Neal Stephenson’s Cryptonomicon
Philip Zimbardo and John Boyd’s The Time Paradox
Elmore Leonard’s Get Shorty and Out of Sight (I count them as one book—so what?)
John Barth’s The Sot-Weed Factor
Rebecca Goldstein’s The Mind-Body Problem
Jane Jacobs’ The Death and Life of Great American Cities
Philip Pullman’s His Dark Materials Trilogy
Umberto Eco’s The Name of the Rose
Umberto Eco’s Foucault’s Pendulum
Robertson Davies’ The Deptford Trilogy
Robertson Davies’ The Cornish Trilogy
Alain de Botton’s On Love
Richard Russo’s Straight Man

(I purposefully didn’t read either Terry’s list or CAAF’s before writing mine. If I had to add a 16th, I’d probably take How to Think Like a Computer Scientist, which definitely doesn’t fit with the list above.)

Spent: Sex, Evolution, and Consumer Behavior — Geoffrey Miller

Spent: Sex, Evolution, and Consumer Behavior is worth reading, but only with a skeptical eye that will keep you from passively imbibe ideas like, “In a complex, media-rich society, perhaps only people with very good mental health can tolerate a high degree of openness without losing their equilibrium” (emphasis added). I suspect many if not most people would ignore “perhaps” and take away the larger message without questioning whether it has real backing. Like Malcolm Gladwell’s Outliers, Spent should be read but read with a doubter’s wariness of the false or ridiculous. Both Outliers and Spent tend to overstate their cases and exaggerate the power of the ideas they impart, and knowing that makes the books a better (and less misleading) read.

If I were in marketing or public relations, I would make sure to read Spent, if for no other reason than its unusual erudition relative to other pop science books and its delivery of a widely ignored framework for understanding products, branding and the like—including how individuals are turned off by branding and advertising as a reaction to it. I would like to imagine myself in the latter category but probably am not to the extent I would prefer. Spent might make me more so by acting as an inoculation against marketing.

One other structure note: Spent is probably three books: one about marketing, one about evolutionary mating theory, and one about consumerism. They’re not always integrated, but three good discrete books jumbled together definitely beat one indifferent standalone book.

I’ll begin with some of Spent’s problems:

1) Ignore the hokey dialog in Spent’s opening pages.

If I had read the first few pages of Spent in a book store, that might have turned me off it. The gimmick is annoying, yes, but don’t discard the book for that reason.

2) Miller puts too much stock into IQ testing and ignores or belittles the vast (and justifiably so) controversy around it.

In All Brains Are the Same Color, Richard E. Nisbett discusses some knowledge regarding the mutability of IQ tests in a racial context, but that context can be generalized to a broader domain. Malcolm Gladwell wrote about similar issues in None of the above: What I.Q. doesn’t tell you about race in The New Yorker, where he discusses the many problems of tests used to ascertain intelligence. He also wrote Outliers, which popularizes the “10,000 hours to mastery” idea. If the path to mastery is practice, people who conscientiously work toward improving IQ-like skills through schooling will in turn improve their scores. That most people don’t might more indicative of motivation or of institutional problems than of genetic intelligence, especially since we still can’t get much beyond correlation in measurements of it. If you want more support for Miller’s perspective, William Saletan’s Created Equal offers some in Slate. Miller says:

Human intelligence has two aspects that make it a bit confusing at first. There is a universal aspect: intelligence as a set of psychological adaptations common to all normal humans… Then there is an individual-differences aspect: intelligence as a set of correlated differences in the speed and efficiency of those natural human capacities…

But he again leaves out intelligence as a function of skill and training.

In any event, this post isn’t meant to be a rehashing or literature review of knowledge on intelligence testing; to perceive the arguments in full is practically a Ph.D. in itself given the history, breadth, and depth of such arguments. The evidence for absolute IQ heritability and genetic intelligence is far weaker than Miller presents it, and it’s frustrating that he doesn’t recognize this.

3) Some statements are vacuous (if interesting).

Miller writes:

Like most reasonable people, I feel deep ambivalence about marketing and consumerism. Their power is awe-inspiring. Like gods, they inspire both worshipful submission and mortal terror

That’s more than a little contrived, and whatever power marketing and consumerism have is power that we give them. Most people probably never or seldom consider either, at least not in the academic terms Miller uses. Still, he uses the section to comic effect, as when he notes the things “exciting and appalling” about consumerism and marketing, including “frappuccinos, business schools, In Style magazine, Glock handguns, Jerry Bruckheimer movies, Dubai airport duty-free shops… the contemporary art market, and Bangkok.”

4) Elitism runs through the book, even when it’s disguised.

This is in part a continuation of the second point. Take, for example, this:

If we do choose to ignore the marketing revolution, we do so because we are terrified of a world in which our elite ideals lose their power to control the fruits of technology. (If you have the leisure time, education, and inclination to read this book, you are obviously a member of the elite.)

The marketing revolution is only as important as we let it be. Much of marketing comes to us through TV and the Internet, but not owning a TV (preferably without being this guy) and Firefox’s Adblock Plus plugin go a long way toward neutering marketing.

I am reminded of a comment from Asher Lev’s uncle in My Name is Asher Lev: “I read. A watchmaker does not necessarily have to be an ignoramus.” So too with people in general.

Sometimes I’m susceptible to nodding through the elitist comments when they flatter my preconceived ideas, as with this statement:

People indoctrinated in hedonistic individualism, religious fundamentalism, or patriarchal nationalism—that is, 99 percent of humanity—are not accustomed to thinking imaginatively about how to change society through changing its behavioral norms and institutional habits.

That might be true, but might there also be a less snide way of stating it?

5) Maybe, maybe not.

I’m not convinced that “Marketing is central to culture,” which is the title of Spent’s third chapter, or at least not unless we’re to stretch marketing beyond a useful definition. I do like the way Miller calls marketing “… ideally, a systematic attempt to fulfill human desires by producing goods and services that people will buy.” Not that the actual marketing often lives up to that, but it’s impressive that Miller is willing to concede that given his ambivalence about the subject and his knowledge of how prone marketing and consumerism are to abuse.

Nations aren’t exactly marketing or signaling in all the examples Miller gives in his chapter “Flaunting Fitness,” like when he says that they “compete to show off their socioeconomic strength through wasteful public ‘investments’ in Olympic facilities, aircraft carriers, manned space flight, or skyscrapers.” Some of that is their for humorous effect, but aircraft carriers and manned space flight both improve their associated technologies enormously, giving us modern day marvels like GPS and massive cruise ships, while skyscrapers allow denser human interactions of the sort that my perhaps favorite economist, Edward Glaeser, describes in his many papers on the subject.

Strengths

The book is filled with ideas, which ought to be evident even from the weaknesses. Brilliant summations occur in places, as when Miller writes, “… plausible deniability and adaptive self-deception allow human social life to zip along like a maglev monorail above the ravines and crevasses of tactical selfishness, by allowing the most important things to go unsaid—but not unimagined.” The metaphor is overwrought, yes, but the sentiment reinforces the “Games People Play” chapter of Steven Pinker’s The Stuff of Thought. One can see ideas from his book reaching into others and vice-versa, which I consider a strength.

Humor

In talking about “Narcissism and Capitalism,” Miller says that the “core symptoms” of narcissism “lead narcissists to view themselves as stars in their own life stories, protagonists in their own epics, with everyone else a minor character. (They’re like bloggers in that way.)” The dig about bloggers too frequently rings true, even when given in jest.

Some of the funny parts of Spent might not be intended as such, as when Miller deadpans, “The typical Vogue magazine ad shows just two things: a brand name, and an attractive person.” Someone must think this is effective, and I wonder if those ads are part of the fifty percent of one’s advertising budget that’s wasted.

Another Brick

Nonfiction books like this one, most of Gladwell’s (questionable) work, Pinker’s, Ariely’s, and Zimbardo’s, along with the other recent pop professor books, are bricks in the road to greater understanding. They remind us of and help us correct our foibles, and even those of us who consider ourselves virtuous would do well to remember that “the renouncers [of materialism] remain awesomely self-deceived in believing that they have left behind the whole castle of self-display just by escaping the dungeon of runaway consumerism.” Instead, they take to other displays of taste, of artistic creation, of intellectual prowess, and the like, perhaps by writing book/literary blogs. Nonetheless, those activities are probably more socially productive than, say, McMansions, yachts, and SUVs. Spent helps us engage and grapple with those phenomena and our society as a whole, and even some of the weaknesses I enumerate above aren’t as weak as I imply, or else I wouldn’t spend as much time as I do.

(See also my earlier post about Spent and vacuous movies.)

(The New York Times also has a vacuous article about the book in the Times’ Science section. If I were one of those irritating triumphalist bloggers, I might point to this as an example of the superiority of Internet reporting.)

Stumbling on Happiness — Daniel Gilbert

The major takeaway from many of the recent behavioral economics and psychology books that have come out, like Predictably Irrational, The Logic of Life, The Time Paradox, and now Daniel Gilbert’s Stumbling on Happiness, is that we don’t understand ourselves nearly as well as we think we do and simultaneously misinterpret how we should act. The rational actor imagined in the Enlightenment doesn’t seem to be as real as he or she once did.

Stumbling on Happiness is an excellent contribution to this major idea, and the book is better written and better researched than virtually anything else that might be nominally placed in the “self-help” category; indeed, his might be better considered a book about psychology for laymen, and, like Philip Zimbardo, Gilbert manages the transition from research paper to popular book well. Sometimes minor factual issues get in the way of his point, which he often likes to make in a way that can seem glib but is really essential for the “zing” of transmission discussed elsewhere. For example, in the afterward Gilbert writes that “Calculating such odds [regarding future actions based on present conditions] is relatively straightforward stuff, which is why insurance companies get rich by doing little more than estimating the likelihood that your house will burn down, your car will be stolen, and your life will end early.” Except that insurance companies don’t make money primarily for that reason: they make money because they give individuals an out from losses they couldn’t afford to bear alone and because while individual variation is enormous, collective variation is less so. The casino knows nothing about one spin of the roulette wheel, but they know everything about ten million spins.

Maybe it’s unfair to focus on the negative at the front of this essay regarding a throwaway economic observation because Gilbert does so many things right. He helps us think about the way we think about ourselves thinking, consider how we might respond to experiments, and know the potholes in our own mental functioning—like the gap between how we anticipate we’ll feel upon achieving something and how we tend to actually feel. We’re always constructing images of ourselves and anticipating a future that seldom happens as we think it will:

We insist on steering our boats because we think we have a pretty good idea of where we should go, but the truth is that much of our steering is in vain—not because the boat won’t respond, and not because we can’t find our destination, but because the future is fundamentally different than it appears through the prospectiscope.

Given how much humans are good at, the question becomes why we chronically make mistake that we ought to have the cognitive power to realize. But it’s taken until the last few decades for that cognitive power to be applied in ways that do make us realize those mistakes, and it will no doubt take much, much longer for such ideas to diffuse throughout society and the media. Then again, even Gilbert might be making a bias mistake, because it’s not clear how much of his research applies to all humans, or just to humans raised in Western cultures; there might be a bias in that general direction, which he acknowledges in a few places. Still, his big ideas fascinate, as when he says that “… human beings come into the world with a passion for control, they go out of the world the same way, and research suggests that if they lose their ability to control things at any point between their entrance and their exit, they become unhappy, helpless, hopeless, and depressed.” We need control but don’t always exercise it well.

For example, maybe we need to gork how the hedonic treadmill can make us crazed, how unlikely we are to understand what we’ll enjoy (like children (and the double meaning of this is intentional)), and how important it is to stop worrying about what’s outside our ken and start focusing on things that matter to us—and how to expand that ken. Of course, the big problem is that understanding what matters to us isn’t something we’re very good at, just as understanding that we’ll not be as devastated by not getting the job, lover, or acceptance letter we want probably won’t be as important as we imagine it to be. I’m mimicking a Gilbertian habit in the preceding sentence, because he likes cataloging items. At one point, he says that “people often value things more after they own them than before, they often value things more when they are imminent than distant, they are often hurt more by small losses than by large ones, they often imagine that the pain of losing something is greater than the pleasure of getting it, and so on.” Some of those lists are more entertaining than this one because he’ll slip something unexpected in, and the technique itself is useful because he often then goes on to innumerate what exactly he means by each item, given each paragraph, section, and chapter the best of academic structure without the irritating nattering that academic writing often entails.

One such flaw stood out because I might suffer from it. Gilbert says that “committed owned attend to a car’s virtues and overlook its flaws, thus cooking to the facts to produce a banquet of satisfaction…”, making me wonder if I do the same regarding computers, since I’ve mentioned mine, along with their peripherals, several times on this blog. Naturally, I think I’ve made a sound decision and continually evaluate it based on new information, but Gilbert makes me doubt myself—which is a compliment to him—and puts the endless OS X vs Windows vs Linux flamewars in a new context of people tending to talk past one another more than engage in a Platonic or journalistic ideal of objectivity.

It’s useful to note that most of Gilbert’s recommendations are implicit, like the one above; he isn’t necessarily outright demanding anything, except knowledge, which is what most good teachers seem to do; he lets readers figure out what it means to implement advice, and the closing of Stumbling on Happiness fits its theme:

There is no simple formula for finding happiness. But if our great big brains do not allow us to go surefootedly into our futures, they at least allow us to understand what makes us stumble.

The quest to see the obstacles might itself make us stumble at times: we can make ourselves happy by believing that we should be happy, wherever we are and in whatever circumstances we’re in. The question is, why don’t we? Or, rather, why don’t we more often than we do, since dissatisfaction can be a keen motivator for working toward change. But many of us who live in the western world and are beset by existential malaise despite living with material circumstances unparalleled in human history. Now we need guides like this one because the formulas we imagine for success, like wealth, status symbols, and the like, don’t seem to work. Gilbert says that “The greatest achievement of the human brain is its ability to imagine objects and episodes that do not exist in the realm of the real, and it is this ability that allows us to think about the future.” The downside is that we have no surefooted path into the future, and Stumbling on Happiness tells us that’s okay, provided we have the tools to confront that future.

The mandatory end-of-year post

In case you’re interested in pointless listmaking, the New York Times offers its 10 best books of 2008. Of them, I’ve read only Netherland, a novel I felt ambiguous about and still haven’t reread. Roberto Bolaño is on the list for 2666 and is highly praised by many good critics, but I didn’t like The Savage Detectives. The nonfiction side looks more worthwhile, especially given the books that delve into the unconstitutional, anti-democratic, and cruel things the United States is doing to people, but those things are already fairly well-known and the books seem more destined to be cited than read.

Last year, I expressed skepticism at the top 10 and 100 lists at the New York Times, and this year I’ll reiterate that (although I’ve read fewer books on the list this time). This year, I’ll link to a post from January 2008 that in turn linked to a number of my favorite (and much recommended) books. To that list I’ll add The Name of the Rose and The Time Paradox.

No novels published this year enraptured me; if you think I missed one that should, send an e-mail. Finally, if you’re going to read novels based on lists, you might try Modern Library’s Top 100 instead, although it has some clunkers (Appointment in Samarra at 22? Someone(s) must be sentimental for his (their?) youth).

Dan Ariely in Seattle

In addition to being an excellent economist and writer, Dan Ariely has among the best syllable-to-letter ratios for any last name I’ve heard. I only learned how to pronounce AR-EE-el-EE on Feb. 27, when he visited Seattle to discuss Predictably Irrational. He warmed the crowd with a visual illusion I fell for; this YouTube clip is a variation. Carefully count the number of one- versus two-handed passes in the video.

If you haven’t watched the clip, don’t read on. If you have, the question isn’t about passes: did you notice the guy with the cell phone walk up to the door behind the girls with the ball? Ariely’s video was more obvious: men in black and white shirts passed two basketballs and a guy in a gorilla suit walked through. Like most of the rest of the crowd, I didn’t notice the gorilla because I was busy counting passes (18 in all, though it depends on whether one counts a pass at the very end). To judge from the self-conscious laughter when Ariely pointed this out to us and the few hands that went up when he asked how many of us saw the gorilla, many others were in my situation. And with that, we were primed with a metaphor for the brain’s ability to create mental illusions.

Ariely gave many examples of such illusions and preferences. For example, opt-in versus opt-out retirement systems have widely varying degrees of participation, as do countries with organ donations, depending on whether people are enrolled by default or must opt-in. It turns out that we seem to have difficulty with multiple, complex choices and a tendency to fall back on defaults in the face of these choices. I’m reminded of Philip Zimbardo’s The Lucifer Effect: Understanding How Good People Turn Evil, which shows how otherwise normal people who receive arbitrary authority and limited oversight can do evil acts. That tendency might be an aspect of a default option: obeying perceived authority.

Both Zimbardo and, implicitly, Ariely, argue that by becoming aware of such tendencies we can better correct or fight them. The tendency towards defaults, initial choices, and authority might also explain why change in societal attitudes often happens slowly: it takes generations for tides to shift and first decisions to be made anew. Paul Graham says, “I suspect there is some speed limit to the evolution of an economy. Economies are made out of people, and attitudes can only change a certain amount per generation.” Ariely’s research supports that conclusion, but I can also see how and why change might be accelerating: as people become more accustomed to change as the norm and as the first choice, it becomes more natural for the individuals who make up societies to reorient themselves faster to new choices. This could also help explain some of the findings in Gregory Clark’s A Farewell to Alms, which argues that the Industrial Revolution took off more because of attitudes and culture in England than other conditions. England’s culture during the Industrial Revolution had finally reached a place where change and innovation became the norm, and where society could support that change rather than relying on defaults like superstition or religion to explain worldly phenomena. It’s an intriguing hypothesis, though off the top of my head I can’t immediately think of a clever way to test whether change becoming a default norm might help change in the future, perhaps explaining why I’m not a behavioral economics professor.

Ariely also showed how we’re constantly using imperfect and imprecise knowledge to make decisions, allowing first decisions their power to frame how we think about something. In an experiment, Ariely read poetry to students and then asked how much groups of students would either pay or agreed to be paid to hear him recite poetry again shortly. The group asked how much they would pay offered to pay to hear Ariely read, and the group that he offered to pay demanded money. It would appear that the way he framed the question caused them to offer or demand money—and offer more or demand more the longer the reading went on. I would also note that, although Ariely gave an excellent econ talk, I’m not sure I would go for his rendition of “Leaves of Grass.” But students who asked how much they would pay did offer money for it because of the way Ariely framed the question.

Now that I know, I wouldn’t pay to hear him read poetry regardless of whether he asked. But if he’s in town for economics, I’d see him, and so should you. You’ll laugh and learn, and the former might be the optimal way to induce the latter.

More on Banville and noir fiction

Critical Mass, the National Book Critics Circle board of directors blog (whew), has a post about noir fiction, respect, and evil. They agree that we lack adequate language for describing evil, although I am not convinced this is true. Language is inherently metaphorical, so perhaps we just haven’t developed sufficient metaphors for evil, or we cannot fully conceive of it and thus describe it, or perhaps evil people tend not to write books. The post says:

Banville read a section of “The Book of Evidence” to illustrate “the poverty of language when it comes to describing badness.” He then went on to point out that much of our fiction portrays us in a much kinder light than we deserve. “It would be a much better world if the priests and the politicians and the novelists just dropped this facade,” he said. “Even the best of us are monsters, horribly selfish people. Noir simply admits this.” Which, he continued, explains the sense of relief, of glee almost, we have in reading it. Gray agreed: “noir fiction release us of the baggage of morality,” he said.

I’m reminded of the cliche holding that criticism says more about the critic than the work, and I think the view of what people inherently are says more about the person making the statement than about humanity as a whole. I haven’t yet read The Book of Evidence, though my copy was signed along with Christine Falls, so I cannot say whether I agree with Banville’s point about language.

As far as people are concerned, I am convinced that circumstances play a greater role in who we regard as good or evil than most suppose. These situational factors affect whether we consider someone “evil,”, as Philip Zimbardo argues in The Lucifer Effect: Understanding How Good People Turn Evil (he’s also interviewed by The New York Times, though this may be behind their walled garden). If so, that makes a view of people as inherently good or evil less interesting than pondering the circumstances under which good people do bad things, which appears to be the bulk of Zimbardo’s book. The only thing I really see people being is self-interested, and whether good or evil springs from that has more to do with circumstances. How’s that for combining a bit of psychology, philosophy, economics, and literature?

Going back to Critical Mass, I also note that it says the panelists respect genre fiction, something I especially appreciate given what my earlier description:

The sense of mischief might have come out when Banville showed a curious disrespect to, or at least distance from, the noir genre, calling Christine Falls “playing at fiction.” But he also said he created a new identity to show that Christine Falls isn’t a joke or literary lark.

Good fiction comes in many guises, and I want to know about that good fiction regardless which bookstore section it resides in.