Creativity, Inc. is an interesting book marred by consistently, distractingly bad writing. I read it based on John Siracusa’s review, which doesn’t mention style (and doesn’t quote). But writing about a book without discussing style is like writing about Apple’s laptops without mentioning it. Many of Catmull’s stories are interesting; for example, he tells one … Continue reading Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration — Ed Catmull and Amy Wallace